Comscore vs Pixability

FAST Channels Need Data Transparency to Prove Value

An industry opinion column argues that FAST platforms are hindering the growth of ad-supported TV by withholding crucial audience data from channel operators and advertisers. Despite significant growth in FAST viewership, the lack of independent measurement and transparency undermines advertiser trust and suppresses CPMs. The piece cites specific statistics on viewing hours and revenue declines, and calls for baseline device-level verification to restore confidence in the category.

• FAST viewing hours in the US grew 43% year-over-year through August 2025, reaching 1.8 billion hours (ComScore).
• Global FAST viewing hours grew 55% year-over-year through mid-2026 (Amagi).
• EMarketer estimates US FAST users will reach 131 million in 2026, representing 54% of all CTV users.

Comscore Measures Performance Impact of AI Chat Advertising

Comscore has expanded its AI Intelligence suite to measure sponsored placements within AI-powered chat interfaces, linking them to downstream user behavior for attribution. The company reports that sponsored ads appeared in 24% of hotel-related ChatGPT queries by May 2026, up from 6% in March. This development addresses the challenge of measuring advertising effectiveness in conversational AI, where traditional click-through metrics may be insufficient. The move comes as OpenAI's advertising business reportedly reached an annualized revenue run rate of $1 billion. Comscore's approach involves tracking prompt-response pairs, cited domains, and subsequent website visits to assess business impact. The initiative highlights the growing importance of AI chat as an advertising channel and the need for new measurement standards.

• Comscore expanded its AI Intelligence to measure sponsored chat advertising and its business impact.
• Sponsored ads appeared in 24% of hotel-related ChatGPT queries in May 2026, up from 6% in March.
• OpenAI reached an annualized revenue run rate of $1 billion from its advertising business.

Comscore Expands Its AI Intelligence to Measure Sponsored Chat Advertising and Its Business Impact

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced new capabilities from Comscore AI Intelligence, enabling brands an...

Pixability Appoints Norm de Greve, Former General Motors CMO and Chairman of the MMA, to its Advisory Board

Industry leader joins the company amid the rapid growth of its AI-powered solutions that help advertisers maximize their investment on YouTube. September 9, 2026 BOSTON— Pixability, a leading AI-driven technology and data company that helps brands maximize the value of paid and owned media and leverage creators on YouTube, today announced that Norm de Greve, the ...

Pixability Appoints Norm de Greve, Former General Motors CMO and Chairman of the MMA, to its Advisory Board

Industry leader joins the company amid the rapid growth of its AI-powered solutions that help advertisers maximize their investment on YouTube. September 9, 2026 BOSTON—Pixability, a leading AI-driven technology and data company that helps brands maximize the value of paid and owned media and leverage creators on YouTube, today announced that Norm de Greve, the former General Motors CMO and Chairman of the MMA, has joined its Advisory Board.

Pixability’s New YouTube Creator Hot List Identifies the Fastest-Growing YouTube Sports Creators

Using Pixability’s proprietary AI-powered creator intelligence, the report identifies the fastest-growing sports creators and the cultural trends creating new opportunities for brands. July 23, 2026 BOSTON—Pixability, the leading YouTube technology and data platform, today announced the release of a new report: the YouTube Creator Hot List: Sports Edition, which identifies the Top 10 fastest-growing sports creators.