Callstack vs StackAdapt

Austria Proposes Bringing Anthropic to Europe Amid US Export Controls

Austria is urging the European Union to explore establishing US AI company Anthropic within the bloc. In a letter to EU Technology Commissioner Henna Virkkunen, State Secretary for Digitalisation Alexander Pröll proposed jointly examining the 'strategic establishment and participation of Anthropic within the European Union.' The proposal was triggered by US export controls that forced Anthropic to disable its Fable 5 and Mythos 5 models worldwide in early June after the Commerce Department barred access by foreign nationals. Anthropic called the move a misunderstanding and later received limited clearance for Mythos 5. Pröll argues Anthropic's safety-first approach aligns with European values and would boost digital sovereignty. Experts doubt the plan's feasibility, noting Europe cannot match US capital and that Anthropic is preparing a US stock-market listing. Anthropic is also challenging a Pentagon risk classification in court. Brussels has not yet responded.

• Austria's State Secretary for Digitalisation Alexander Pröll proposed exploring Anthropic's strategic establishment within the EU in a letter to EU Technology Commissioner Henna Virkkunen.
• US export-control rules forced Anthropic to disable its Fable 5 and Mythos 5 AI models worldwide in early June 2026.
• The US Bureau of Industry and Security invoked the Export Control Reform Act, requiring a validated export licence for foreign nationals to access the models.

Callstack Acquires Vienna React Native Firm Margelo for Over €20M

Polish software specialist Callstack has announced the acquisition of Vienna-based engineering company Margelo at a valuation exceeding €20 million. Both firms specialize in React Native, a cross-platform framework for building iOS and Android apps from a shared codebase. Margelo is known for open-source libraries such as VisionCamera, Nitro Modules, and react-native-mmkv, and reports more than 420 million npm downloads. It counts Discord, Coinbase, Expensify, and VSCO among its clients and employs around 39 senior developers. Founder Marc Rousavy will remain on board and continue to develop Margelo's libraries. Callstack, founded in Wrocław in 2016, employs over 200 people and serves more than 100 enterprise clients. The acquisition follows a growth investment by Viking Global Investors in summer 2025 that valued Callstack at roughly €120 million. The companies cite AI-driven changes in software development as a rationale, shifting value toward architecture and performance. No closing date or regulatory approvals were disclosed.

• Callstack is acquiring Vienna-based Margelo at a valuation exceeding €20 million.
• Margelo's open-source libraries have accumulated over 420 million npm downloads, including VisionCamera, Nitro Modules, and react-native-mmkv.
• Margelo founder Marc Rousavy will remain on board as a shareholder.

Polish software firm Callstack acquires Vienna-based Margelo

Polish software specialist Callstack is acquiring Viennese engineering firm Margelo, which develops performance libraries for React Native. The deal values Margelo at over €20 million. Margelo is known in the React Native community for its open-source libraries like Nitro Modules, VisionCamera, and react-native-mmkv, which have millions of downloads. Callstack, founded in 2016 in Wrocław, employs over 200 people and serves more than 100 enterprise clients. The acquisition follows a growth investment in Callstack in summer 2025 by US fund Viking Global Investors, which valued Callstack at around €120 million. Margelo founder Marc Rousavy will remain with the company to continue library development and work on the combined offering. Callstack aims to broaden its technology and open-source portfolio and grow internationally.

• Polish software-specialist Callstack is acquiring Viennese engineering company Margelo.
• Margelo is valued at over €20 million in the transaction.
• Margelo's open-source libraries include Nitro Modules (34M downloads), VisionCamera (40M downloads), and react-native-mmkv (67M downloads).

StackAdapt co-founder and CEO Vitaly Pecherskiy named to Canada's Top 40 Under 40®

StackAdapt co-founder and CEO Vitaly Pecherskiy named to Canada's Top 40 Under 40®. Also, StackAdapt wins gold at Marketech advertising awards for AdTech team of the year.

Urban Sports Club B2B Campaign Mixes DOOH, Native, Display

Urban Sports Club, a corporate fitness platform, aimed to boost brand awareness among business decision-makers in Cologne, Germany. Partnering with StackAdapt, they executed a programmatic campaign combining Digital Out-of-Home (DOOH), native, and display advertising. The strategy targeted executives commuting through office districts, using DOOH screens within a 100-meter radius of selected companies' offices during peak hours. Device IDs from DOOH impressions were then used for retargeting via native and display. The campaign achieved 9.83 million impressions (4.98 million from DOOH, 4.85 million from native/display), a 50% increase in website traffic, a 50% rise in keyword searches, and a 50% higher click-through volume. The average DOOH CPM was 15.99 euros. Measurement was supported by ABM Lead Forensics, allowing real-time tracking of target company engagement. Urban Sports Club and StackAdapt plan to replicate this approach in other German cities and potentially other countries.

• Urban Sports Club and StackAdapt launched a combined DOOH, native, and display campaign targeting B2B decision-makers in Cologne.
• Campaign generated 9.83 million total impressions: 4.98 million from DOOH and 4.85 million from native/display.
• DOOH ads were placed on 225 screens within 100 meters of target companies' offices, running weekdays from 7-11 AM and 5-8 PM.

StackAdapt welcomes Shopify President Harley Finkelstein as strategic advisor

StackAdapt announces that Shopify President Harley Finkelstein has joined as a strategic advisor, as reported via Business Wire on September 15, 2026.