Observed Signal · Sep 15, 2026 · Market Signal · Source: StackAdapt · Impact: 4/5
StackAdapt welcomes Shopify President Harley Finkelstein as strategic advisor
StackAdapt announces that Shopify President Harley Finkelstein has joined as a strategic advisor, as reported via Business Wire on September 15, 2026.
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StackAdapt Appoints Shopify President Harley Finkelstein as Strategic Advisor
StackAdapt, an AI-powered advertising and orchestration platform, announced that Harley Finkelstein, President of Shopify, has joined as a strategic advisor. Finkelstein will provide counsel to StackAdapt's leadership on global growth, company building, product strategy, and technology's evolving role. The appointment aligns with StackAdapt's expansion beyond programmatic advertising into AI-driven marketing solutions.
StackAdapt Names Blaine Fitzgerald Chief Financial Officer
StackAdapt announced the appointment of Blaine Fitzgerald as its Chief Financial Officer, effective as part of the company’s next growth phase. Fitzgerald previously served five years as CFO at Kinaxis, helping scale revenue from $190 million to $550 million, and spent over five years at Shopify where he supported the company through its IPO and growth from $50 million to $1.6 billion in revenue. At StackAdapt he will lead global finance and accounting, implement financial frameworks to support scaling operations, and oversee capital allocation and data-led financial strategies. Vitaly Pecherskiy, Co-founder and CEO of StackAdapt, welcomed the hire and cited Fitzgerald’s experience scaling global technology companies. The announcement was published May 19, 2026.
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