Braze vs MoEngage

Oreo's 'Dunk in the Dark' Tweet: The Blueprint for Agentic Marketing

The article revisits Oreo's famous 'Dunk in the Dark' tweet from the 2013 Super Bowl blackout, arguing that its success stemmed not from improvisation but from a pre-built command center and delegated approval chain. It traces how marketers misread the moment and tried to replicate it with newsrooms, CDPs, and next-best-action engines. The piece highlights that agentic AI promises to scale this governance model to millions of interactions, but adoption lags: only 39% of brands have a CDP to support it, and Gartner projects 60% will use agentic AI by 2028. It also cites Adobe research showing 75% of practitioners still see real-time personalization as a major challenge, and a Braze report finding only 53% of consumers feel brands predict their needs. The article concludes that the infrastructure exists but coherence and data connectivity remain hurdles.

• In 2013, Oreo posted 'You can still dunk in the dark' during a 34-minute Super Bowl blackout, earning ~15,000 retweets and 20,000 Facebook likes organically.
• Oreo's agency 360i ran a command center with a pre-agreed approval chain, and the brand spent the prior summer on 100 consecutive Daily Twist posts.
• Adobe's 2025 research found 75% of practitioners still consider real-time personalization a major challenge.

Give back more effectively with Braze Charitable-Giving Canvas templates

Braze introduces updated Charitable-Giving Canvas templates to help brands give back more effectively.

Playable Enables Sounded Inline AutoPlay Video in Email

Playable Inc. announced a new email video capability that enables HD video to autoplay on open with user-controlled sound and playback directly inside email messages, eliminating the need to redirect recipients to external platforms. The feature is available to enterprise customers and integrates with major ESPs and marketing platforms. Playable says the solution preserves brand context and CTAs, offers features like AI Video Editing, Lifecycle Video, Video Lock & Compliance, and provides one-click connectors to several ESPs. The company also offers a Leakage Calculator to estimate revenue lost when subscribers are redirected outside the inbox.

• Playable Inc. announced a capability that allows HD video to autoplay with user-controlled sound and playback directly inside email messages.
• The sound-enabled inline autoplay feature is available now to Playable’s enterprise customers.
• Playable’s solution is compatible with campaigns built for Braze, Salesforce, Klaviyo, Constant Contact, Customer.io, Benchmark Email, Mailchimp and 30 other partners.

MoEngage Acquires Aampe for AI Agent Engagement

MoEngage, a customer engagement platform, announced on June 24, 2026, its acquisition of Aampe, an agentic AI infrastructure company that deploys a dedicated autonomous AI agent for every individual end-user. The deal integrates Aampe's per-user decisioning architecture into MoEngage's platform, and Aampe's founding team—Paul Meinshausen, Schaun Wheeler, and Sami Abboud—will join to lead a new Agentic Decisioning group. Aampe processes over 200 billion decisions per week, and its existing customers will gain access to MoEngage's engineering and support resources. MoEngage recently raised $280 million in Series F funding across two tranches to scale its Merlin AI suite. The combined offering is positioned as an 'Agentic Customer Engagement Platform', signaling a shift toward 1:1 agentic marketing.

• MoEngage acquired Aampe on June 24, 2026.
• Aampe deploys dedicated AI agents per user and processes over 200 billion decisions weekly.
• Aampe's founding team (Paul Meinshausen, Schaun Wheeler, Sami Abboud) will lead MoEngage's new Agentic Decisioning group.

MoEngage and Boldest Partner for Cognitive Telecom Marketing

MoEngage announced a strategic partnership with Boldest (part of Prodapt) to deliver Cognitive Marketing and AI-driven customer engagement to telecommunications operators. The collaboration pairs MoEngage’s agentic customer engagement platform — strengthened by its recent acquisition of Aampe — with Boldest as the execution partner using its proprietary Cognitive Marketing framework to identify subscriber intent signals and manage campaigns in real time. The partnership aims to address telecom-specific challenges such as fragmented customer data, high churn from delayed interventions, and slow time-to-market for personalized campaigns, offering an end-to-end closed-loop system to reduce churn, accelerate growth, and enable 1-to-1 personalization at scale. Quotes in the announcement come from Sanjay Kupae (Vice President, Partnerships, MoEngage) and Keith Pires (Chief Revenue Officer, Boldest). Publication: MarTech Series / PR Newswire, 2026-06-30.

• MoEngage announced a strategic partnership with Boldest (part of Prodapt) to bring Cognitive Marketing to telecommunication operators.
• MoEngage recently acquired Aampe, which the article says enables agentic, 1-to-1 personalization at scale.
• Boldest will act as the execution partner, applying its proprietary Cognitive Marketing framework to identify and act on subscriber intent signals in real time.

MoEngage Acquires Aampe for 1:1 Agentic Decisioning

MoEngage announced on June 24, 2026 that it has acquired San Francisco–headquartered Aampe, an AI infrastructure company that provisions a dedicated, autonomous AI agent for each individual customer. The acquisition integrates Aampe’s reinforcement-learning, per-user agent technology natively into MoEngage, aligning with MoEngage’s Merlin AI investments to deliver 1:1 personalization at scale. Aampe’s privacy-centric architecture stores no personally identifiable information and relies on anonymized behavioural patterns. Aampe’s founding team (Paul Meinshausen, Schaun Wheeler and Sami Abboud) will join MoEngage to lead Agentic Decisioning initiatives. Aampe’s agents are already in production at brands including Taxfix, ZenBusiness, Grab and Swiggy; the platform reportedly runs hundreds of millions of agents and processes more than 200 billion decisions weekly.

• MoEngage announced the acquisition of Aampe on 2026-06-24.
• Aampe is a San Francisco–headquartered AI infrastructure company that provisions a dedicated, autonomous AI agent for every individual customer.
• Aampe’s agents are in production across brands including Taxfix, ZenBusiness, Grab and Swiggy and the platform reportedly runs hundreds of millions of agents and processes over 200 billion decisions every week.