Bitly vs Branch

Why island TLDs (.ai, .tv, .to) are so coveted

The article explains why several country-code top-level domains (ccTLDs) — .to, .tv, .ai, .io, .gg, .tk, .me, .ly and .ag — have global commercial value far beyond their home markets. Demand arises from natural word associations (e.g., .tv for television, .to as a preposition, .ai for artificial intelligence), domain-hack and short-link opportunities, branding and startup appeal (.io), and gaming use (.gg). For tiny jurisdictions, licensing and registration fees can be a major revenue source (Tuvalu’s .tv, Anguilla’s .ai). The article also warns that some ccTLDs were widely issued or abused and became havens for phishing, piracy or content restricted by registry-country rules. It notes ICANN is accepting new gTLD applications through 2026-08-12, with a $227,000 fee per string.

• ICANN is accepting applications for new gTLDs until 2026-08-12; the application/evaluation fee is US$227,000 per requested string.
• Certain ccTLDs (.tv, .ai, .io, .gg, .to, .me, .ly, .ag, .tk) have global demand because their letter combinations convey meanings, enable domain hacks, or support branding and short links.
• Licensing and registration fees from ccTLDs can be significant income for small territories (e.g., Tuvalu benefits from .tv; Anguilla earns millions from .ai).

Branch Launches New Blog: How To Simplify Attribution With AI Data Analysis

Branch has published a new blog post titled 'How To Simplify Attribution With AI Data Analysis', which discusses how AI tools can help marketers answer exploratory, diagnostic, comparative, and benchmarking queries about their attribution data.

Branch Launches New Blog Post: How To Simplify Attribution With AI Data Analysis

Branch published a new blog post titled 'How To Simplify Attribution With AI Data Analysis', highlighting how AI tools can help marketers answer exploratory, diagnostic, comparative, and benchmarking queries about their attribution data.

Building Advertiser Analytics in a Post-Identifier World

An ExchangeWire blog post (published 2026-08-27) that lists hundreds of advertising vendors registered in an IAB TCF vendor/consent registry and details each vendor's declared consent purposes, legitimate-interest uses, special purposes, features, categories of data collected, data retention periods and consent/ cookie expiry/tracking methods. The page functions as a vendor transparency/consent directory tied to IAB TCF, showing how many AdTech/MarTech companies classify their data use and retention in a world moving away from device identifiers. It is primarily a technical/reference resource for advertiser analytics, privacy compliance and vendor inventory auditing.

• Article published on 2026-08-27.
• Page lists vendors who are part of the IAB TCF 1013 registry and shows each vendor's consent purposes, special purposes, features, categories of data and retention periods.
• Includes hundreds of AdTech/MarTech companies (examples: Branch Metrics, Tappx, 33Across, Criteo, Amazon Ads, Google Advertising Products, LiveRamp, PubMatic, Magnite).