Audion vs Octave

How agentic advertising platforms will harness performance audio

AI planning agents are getting smarter, but specialization still wins. Discover how performance audio platforms like Audion give agentic AI the edge it needs to plan smarter campaigns. From audience signals to inventory quality, the difference between a good plan and a great one comes down to the intelligence behind it.

AI, US Expansion and the Audio-Video Convergence: Audion’s Global Ambitions

Audion is accelerating its global expansion with a US push and AI-powered innovation as audio and video advertising continue to converge.

Audion Raises $15M Series B to Scale AI Audio Ads

Audion, an AI-driven audio advertising platform co-founded by Kamel El Hadef and Arthur Larrey, announced a $15M Series B to scale its technology that treats audio as a full-funnel performance channel. In a MarTech Series interview, co‑CEO Kamel El Hadef described Audion’s differentiation as the combination of AI models plus proprietary listening data from direct integrations with creators and audio publishers across five markets. The company emphasises contextual, consent-based targeting (primarily mobile device IDs) and real‑time AI-based contextual analysis to avoid reliance on third‑party cookies or personal identifiers, positioning audio for measurable campaign outcomes and faster brief-to-activation timelines.

• Audion closed a $15M Series B funding round.
• Audion was founded in 2018 by Arthur Larrey and Kamel El Hadef.
• Audion reports eight years of direct integrations with creators and audio publishers across five markets, producing billions of listening events in its dataset.