ASML vs Canon

Europe Must Catch Up in AI, Semiconductors, and Data Centers

A study by Roland Berger, 'The 2040 Technology Game Plan', identifies 30 technology trends that could grow from a €2.5 trillion market today to over €20 trillion by 2040. Of these, 14 fields are highlighted, with AI systems, semiconductors, and data centers accounting for over half of the projected €16 trillion market. The study argues that Europe's main weakness is not research but scaling, speed, and capital strength. It recommends that Europe focus on vertical AI applications, leverage strengths like ASML's EUV lithography, and adopt three strategies: 'Europe for global', 'Europe for Europe', and 'Foreign player localized in Europe'. The study calls for larger continental technology programs, regulatory sandboxes, and a shift in corporate innovation management.

• Roland Berger's study 'The 2040 Technology Game Plan' identifies 30 technology trends with high economic impact.
• The combined market volume of these fields is expected to grow from €2.5 trillion to over €20 trillion by 2040.
• 14 of the trends are highlighted, with AI, semiconductors, and data centers projected to reach €16 trillion by 2040.

ASML begins construction of new Eindhoven campus, strengthening its presence in the Brainport region

ASML announces the start of construction for a new campus in Eindhoven, reinforcing its commitment to the Brainport region. Additionally, collaborations with Intel Foundry and Samsung Electronics on High-NA EUV are highlighted.

ASML announces new campus construction and strategic collaborations with Intel Foundry and Samsung Electronics

ASML begins construction of new Eindhoven campus, and announces collaborations with Intel Foundry and Samsung Electronics to accelerate High-NA EUV readiness and next-generation semiconductor manufacturing.

Three print-first creative concepts from UPS, Brand Cult, Boring Lab

The Drum and Canon launched the 'Feel This: Print Without Limits' competition, challenging creative teams to extend existing campaigns into physical, touchable print experiences. Three concepts were showcased: UPS Asia's oversized shipping boxes, placed in high-footfall APAC locations, turn the emotional weight of a shipment into a giant, interactive installation; Brand Cult's Cult Confessions transforms a 16th-century confessional booth into a scented photo experience for entrepreneurs; and The Boring Lab's Boring Zine converts B2B product training into a monthly physical puzzle game with glow-in-the-dark, heat-activated, and water-reactive elements. All three concepts treat print not as a separate channel but as the core creative idea, using QR codes and linked digital elements to connect physical engagement to measurable journeys.

• Canon and The Drum organized the 'Feel This: Print Without Limits' creative competition.
• UPS Asia's concept uses oversized packages at high-footfall locations to symbolize the emotional scale of shipments for small businesses.
• Brand Cult's 'Cult Confessions' turns a 16th-century confessional into a scented photo booth for entrepreneurs.