Observed Signal · Sep 15, 2026 · Research Report · Source: Retail-News · Impact: 3/5 · Sentiment: Negative
Technology Policy Market: Europe Must Catch Up in AI, Semiconductors, and Data Centers
A study by Roland Berger, 'The 2040 Technology Game Plan', identifies 30 technology trends that could grow from a €2.5 trillion market today to over €20 trillion by 2040. Of these, 14 fields are highlighted, with AI systems, semiconductors, and data centers accounting for over half of the projected €16 trillion market. The study argues that Europe's main weakness is not research but scaling, speed, and capital strength. It recommends that Europe focus on vertical AI applications, leverage strengths like ASML's EUV lithography, and adopt three strategies: 'Europe for global', 'Europe for Europe', and 'Foreign player localized in Europe'. The study calls for larger continental technology programs, regulatory sandboxes, and a shift in corporate innovation management.
This is a significant study on Europe's technology competitiveness, relevant to AdTech due to AI infrastructure and cloud services, but not a breaking news event.
Key Takeaways & Evidence Grounding
- Roland Berger's study 'The 2040 Technology Game Plan' identifies 30 technology trends with high economic impact.
- The combined market volume of these fields is expected to grow from €2.5 trillion to over €20 trillion by 2040.
- 14 of the trends are highlighted, with AI, semiconductors, and data centers projected to reach €16 trillion by 2040.
- Europe's share of global semiconductor sales is less than 3%, and wafer production is around 9%.
- The study proposes three strategic approaches: 'Europe for global', 'Europe for Europe', and 'Foreign player localized in Europe'.
Connected Companies & Entities
1 Entity mappedOntology Mapping & Concepts
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.