Adform vs mediasmart

Adform becomes OpenAI tech platform partner for ChatGPT ads in Europe.

Adform has been announced as one of OpenAI's technology platform partners as ChatGPT Ads expands into Europe, enabling advertisers to plan, control, and measure chat-based ad campaigns within its existing omnichannel platform. This integration provides a unified view of the customer journey by connecting conversions from ChatGPT with other Adform campaigns. Volkswagen and Vodafone are among the first companies testing the access, focusing on brand presence and channel performance. The rollout, which began in August 2026 across 31 European markets, supports ad formats on free and lower-cost plans, with paid plans remaining ad-free. Advertisers can utilize CPM, CPC, conversion optimization, geo-targeting, and custom audiences, while OpenAI ensures ads are clearly labeled and do not influence ChatGPT responses. Adform's partnership aligns with its broader AI-driven advertising strategy, including MCP support and collaboration with IAB Tech Lab on agentic standards.

• Adform is a technology partner for OpenAI's ChatGPT Ads in Europe, enabling ad campaign management and measurement.
• The partnership allows advertisers to buy ChatGPT inventory through Adform's platform and connect conversions with other campaigns.
• Volkswagen and Vodafone are early testers of ChatGPT Ads.

IGEM Connects Industry at Zurich Networking Event

The Swiss interest group IGEM held its 28th members' meeting in 2026, where President Stephan Küng and the board were unanimously re-elected. IGEM welcomed Adform as a new member, bringing the association to 45 member firms mid-year. The meeting concluded with a networking event at Restaurant Carlton in Zurich attended by roughly 120 guests from the media and advertising sectors. IGEM reiterated its commitment to preserving diversity and transparency in the Swiss electronic media landscape and highlighted its annual 'Digimonitor' study as a strategic resource for members.

• IGEM (Interessengemeinschaft elektronische Medien) was founded in 1998 and marked 28 years of activity in 2026.
• At the 2026 member assembly, President Stephan Küng and the board were unanimously re-confirmed.
• Adform joined IGEM as a new member, increasing IGEM's membership to 45 firms mid-year.

Adform Script Injected to Replace Crypto Wallet Addresses

A malicious, obfuscated JavaScript payload was injected into Adform's trackpoint-async.js delivery path, causing downstream sites that load the script to serve code which monitored users' clipboards and web pages for Bitcoin, Ethereum, and TRON addresses and replaced them with attacker-controlled wallet addresses. Adform detected and removed the code on July 27, 2026. The compromised script also sent victims' IP, referrer, and URL path to 84.32.102.230:7744. Initial detection by VirusTotal was lacking and Archive.org holds a sample timestamped 2026-07-26 23:29 GMT. The incident is classified as a supply-chain compromise of ad delivery infrastructure and highlights risks of trusting third-party advertising/tracking scripts without integrity protections such as SRI/CSP or content monitoring.

• An obfuscated self-executing payload was injected into Adform's trackpoint-async.js served from s2.adform.net.
• The malicious script monitored clipboards and DOM content to detect and replace Bitcoin, Ethereum, and TRON addresses with the attacker's wallet.
• A separate script exfiltrated victims' IP, referrer, and URL path to 84.32.102.230:7744.

Removal of Affle parent company leadership section from mediasmart About page

The 'Affle 3i' section featuring Affle executives (Anuj Khanna Sohum, Kapil Bhutani, Charles Yong, Viraj Sinh) has been deleted, and image alt text changed from 'Life At Affle' to 'Global Ad Networks' across multiple profiles, indicating a shift in branding emphasis away from the parent company.