Ad Alliance vs RTL Zwei

Ad Alliance News: Neue Werbeformate und Kampagnen im September 2026

Ad Alliance kündigt neue Werbeformate an: Bumper Ad auf RTL+ erstmals auf Connected TV buchbar, Pause Ad im Streaming, sowie neue Kampagnen wie PUNKT 12 GENUSSKÜCHE und Product Placement bei DIE HÖHLE DER LÖWEN.

Ad Alliance News Übersicht – Neue Artikel vom 16. September 2026

Die News-Übersicht von Ad Alliance wurde aktualisiert. Neue Artikel umfassen 'Mehr Heimvorteil. Mehr Wirkung.' (DMEXCO 2026), 'Pause Ad: Eingebettet im richtigen Moment', 'Ihre perfekte Weihnachtsbühne bei PUNKT 12', 'Neue Perspektiven auf die Generation 50Plus' und 'Premiere bei DIE HÖHLE DER LÖWEN'.

Ad Alliance News Übersicht – 16. September 2026

Die News-Übersicht wurde aktualisiert: Neuer Top-Artikel zur DMEXCO 2026, neue Beiträge zu Pause Ad, Weihnachtsbühne bei PUNKT 12, Screenforce-Studie 50Plus und Premiere bei DIE HÖHLE DER LÖWEN. Zudem wurden ältere Artikel in der Liste verschoben.

The Voice Recovers, RTLzwei Beats ProSieben in Film Duel

On Friday evening, September 18, 2026, German TV ratings saw 'The Voice of Germany' on Sat.1 recover from a weak season premiere, reaching 8.5% market share among viewers aged 14-49. ProSieben struggled, with low ratings for 'The Simpsons', 'Galileo', and its primetime movie 'Venom: Let There Be Carnage' (5.0% share). In the film duel, RTLzwei's 'The Martian' outperformed ProSieben's movie, achieving 8.1% share in the target audience. The data, sourced from AGF Videoforschung, covers the day's primetime performance across major German broadcasters.

• 'The Voice of Germany' on Sat.1 achieved 8.5% market share in the 14-49 demo on September 18, 2026.
• ProSieben's movie 'Venom: Let There Be Carnage' scored a low 5.0% market share in the target audience.
• RTLzwei's film 'The Martian - Rettet Mark Watney' reached 8.1% market share in the 14-49 demographic.

BTN Anniversary Special Performs Well in Target Audience

RTLzwei's soap 'Berlin - Tag & Nacht' celebrated its 15th anniversary with a special and a double episode in primetime. The first part achieved a 5.1% market share among viewers aged 14-49, above the soap's average of around 3%. However, total audience numbers remained low at 240,000 and 210,000 respectively. The anniversary documentary also performed well in the target audience with a 5.4% share. Additionally, Nitro's Europa League coverage and Kabel Eins' 'Rosins Restaurants' posted strong ratings in the target demographic.

• The 'BTN' anniversary special achieved a 5.1% market share in the 14-49 target group with 120,000 viewers.
• The second part of the double episode reached 4.4% market share in the target group.
• The anniversary documentary reached a 5.4% market share in the target group.

Geissens end 15-year collaboration with RTLzwei after final season

After 15 years, the reality TV show 'Die Geissens' will end its run on German broadcaster RTLzwei. The final season, currently in production, will include the 500th episode as a special milestone. The Geiss family and RTLzwei will part ways amicably after the current agreement concludes. The spin-off 'Davina & Shania - We love Monaco' with the Geiss daughters will also end. RTLzwei's managing director Thorsten Braun praised the show's contributions, while the Geissens expressed gratitude. The show has been produced by Geiss TV since 2015, with the family producing their own formats.

• 'Die Geissens' has aired on RTLzwei since 2011.
• The final season is currently being produced and will include the 500th episode.
• The collaboration will end in the coming year after the final season airs.