Observed Signal · Sep 21, 2026 · Market Signal · Source: Ad Alliance · Impact: 3/5
Ad Alliance News: Neue Werbeformate und Kampagnen im September 2026
Ad Alliance kündigt neue Werbeformate an: Bumper Ad auf RTL+ erstmals auf Connected TV buchbar, Pause Ad im Streaming, sowie neue Kampagnen wie PUNKT 12 GENUSSKÜCHE und Product Placement bei DIE HÖHLE DER LÖWEN.
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Ad Alliance News Übersicht: Neue Pressemitteilungen und Produktneuheiten
Ad Alliance published a news overview on September 23, 2026, aggregating recent press releases and product updates. Key highlights include RTL+ bringing the reality format House of Villains to Germany in 2027, a new Display High Impact Deal based on the OVK study, an extended exclusive golf partnership between RTL Deutschland and TMRW Sports, and the third season of The Pitt on HBO Max with title sponsorship opportunities. The overview also lists sports and sponsorship opportunities such as the DFB-Pokal top match HSV vs. Eintracht Frankfurt on October 27, 2026.
Böse. Auffällig. Buchbar.
RTL+ bringt 2027 HOUSE OF VILLAINS nach Deutschland – und Marken mitten ins Geschehen. Sponsoring und aufmerksamkeitsstarke Ad Specials schaffen vielfältige Möglichkeiten für Präsenz rund um das neue Reality-Format.
Mehr Raum für Ihre Display-Kampagne
Ad Alliance has introduced its Display High Impact Deal, offering combined large-scale desktop and mobile premium ad formats based on insights from the latest OVK study. Advertisers can select between a Basic Match package at a net CPM of 4.50 euros and a Premium Match package at 9.00 euros, with optional Smart Group Targeting available for an additional 1.00 euro. The promotional cross-device packages are bookable through December 31, 2026.
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