Vodafone
German operator selling mobile, broadband, television and enterprise connectivity.
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Profil-Datensatz aktualisiert:
Unternehmensdaten
- Offizieller Name
- Vodafone GmbH
- Einheitentyp
- COMPANY
- Gegründet
- 1999
- Hauptsitz
- Germany
- Unternehmensgröße
- >5,000
- Marktrolle
- Other / Non-Digital Advertising Relevant
- Offizielle Website
- vodafone.de
Was Vodafone macht
Vodafone GmbH owns and operates telecommunications infrastructure and sells access to that infrastructure through recurring contracts. It creates value by bundling mobile, fixed connectivity and television for households, while supplying managed connectivity, devices, IoT, private 5G, edge and cloud-related services to business customers. Digital self-service applications reduce support costs and create channels for upgrades, tariff changes, add-ons and retention.
Einordnung und Abgrenzung
Vodafone GmbH is the German telecommunications operating company of Vodafone Group Plc, not a standalone advertising-technology vendor or a separate television-content studio. GigaTV is a consumer television service within its broader connectivity portfolio.
Strategische Einordnung
KI-gestützte Einordnung aus der bestehenden Unternehmensrecherche; Interpretation und belegte Fakten sind zu unterscheiden.
Vodafone GmbH is Vodafone Group Plc’s German operating subsidiary, headquartered in Düsseldorf. It sells mobile communications, fixed broadband, cable connectivity, television, cloud and enterprise connectivity services to consumers, households, small businesses and larger organisations. Its core commercial model is recurring telecommunications tariffs, bundled fixed-mobile services, television subscriptions, business contracts and associated devices, options and service add-ons. The company operates GigaTV for consumer television, My Vodafone as a free account-management and commercial self-service channel, and a Business Customer Portal for organisations administering Vodafone contracts, devices and connectivity. Its enterprise proposition also includes IoT, 5G campus networks, edge computing and cloud solutions. Vodafone Germany’s infrastructure strategy centres on gigabit cable-fibre networks and 5G coverage.
Unternehmens-Newsbriefing
Briefing aktualisiert:
Vodafone hat seine GigaTV-Plattform um 13 neue werbefinanzierte Streaming-Kanäle erweitert und damit das Gesamtangebot auf 23 Sender ausgebaut. Gleichzeitig stärkt das Unternehmen seine Marktpräsenz durch prominente Kampagnen wie die Kooperation mit Google Gemini sowie verschiedene Formate im Bereich Branded Entertainment.
Geschäftsmodell und Monetarisierung
Vodafone GmbH generates recurring revenue from consumer and business telecommunications tariffs, including mobile subscriptions, fixed broadband, landline connectivity and television packages. GigaTV is sold through recurring television tariffs and bundles, with mobile viewing included in eligible packages. My Vodafone is free to existing customers and monetises indirectly through retention, self-service, prepaid top-ups, tariff changes, option sales and personalised offers. Business Customer Portal access is embedded in commercial connectivity relationships rather than sold as standalone software. Enterprise revenue also derives from contracted connectivity, hardware, IoT, 5G campus-network, edge-computing and cloud services.
- Consumer mobile, fixed broadband and landline tariffs
- Recurring telecommunications subscription contracts
- Business connectivity and managed digital-infrastructure contracts
- Contracted service fees and recurring tariffs
- Television and entertainment packages
- Recurring content subscription and bundle fees
- Devices, hardware, options and prepaid top-ups
- One-time sale and add-on charges
Produkte und Fähigkeiten
Für diese Ansicht liegen keine Produkte mit zugeordneten Quellen vor.
Produkte und Marktkategorien
Media Channel
Zuletzt erfasste Signale
Datumsangaben beziehen sich auf die Quellenveröffentlichung. Ältere Einträge sind historischer Kontext, kein Beleg für ein neues Ereignis.
Vodafone expands GigaTV FAST channel offering with 13 new channels
CTV & Streaming · Erfasster Impact-Score: 3/5
Vodafone has expanded its GigaTV platform with 13 new free ad-supported streaming TV (FAST) channels, bringing the total to 23. The new lineup includes offerings from ARD Plus (a WDR Mediagroup subsidiary), provided via partner High View, such as ARD Plus Krimi, ARD Plus Lindenstraße, and ARD Plus Zoo, plus ZDF kocht, Spiegel TV Konflikte, Top True Crime, 5-Minute Crafts, scooore, Landlust, Curiosity Now, Naruto, Marco Polo TV, and Talk?Now!. AMC Stories and Dating hinter Gittern from AMC Global Media Central Europe will be added shortly. The channels are available on GigaTV Home and GigaTV Home Sound TV boxes, offering a curated, linear-like viewing experience without subscription. Vodafone aims to strengthen GigaTV as a central entertainment platform with a wider and more diverse program.
- Vodafone added 13 new FAST channels to GigaTV, bringing the total to 23.
- New channels include ARD Plus Krimi, ARD Plus Lindenstraße, ARD Plus Zoo, ZDF kocht, Spiegel TV Konflikte, and Top True Crime.
Spusu Debuts in Top 20, Matching Telekom and Vodafone
Advertiser / Brand · Erfasster Impact-Score: 2/5
The Austrian mobile operator Spusu has entered the top 20 advertisers in the German market, appearing on par with incumbents Deutsche Telekom and Vodafone. The article notes that Germany's gross advertising expenditures in July amounted to €2.4 billion, a decline of about 1% year-on-year, and says telecom advertisers remain active while the new player Spusu has increased market presence. The story includes an image caption that Bastian Schweinsteiger is advertising for Spusu. Article by Marco Saal, published 2026-08-18.
- German gross advertising expenditures in July were €2.4 billion, down about 1% year-on-year.
- Spusu, an Austrian mobile operator, has entered the top 20 advertisers in the German market.
AKQA, Google Gemini and Vodafone launch 'Partners in Time' campaign
Creative & Production Services · Erfasster Impact-Score: 2/5
AKQA Berlin created a summer-themed advertising campaign titled "Partners in Time" for Google Gemini and Vodafone Germany that positions a smartphone and its integrated AI assistant as companions in a romantic five-year story. The films, produced by BWGTBLD and directed by Paul Hermann, show everyday uses of AI (Gemini) such as route planning and furnishing suggestions, and also promote Vodafone's 5-year promise (longevity and quality). The campaign will run nationwide across CTV, digital and social media and uses the song "Bad Love" by Dehd as its soundtrack.
- AKQA Berlin developed the campaign 'Partners in Time' for Google Gemini and Vodafone Germany.
- The campaign dramatizes a five-year relationship story captured on a Vodafone smartphone and features Google Gemini assisting in scenes like route planning and nursery furnishing suggestions.
Unternehmensbeziehungen vertiefen
Fragen zu Vodafone
What is Vodafone GmbH?
Vodafone GmbH is Vodafone Group Plc’s German operating subsidiary, selling mobile, broadband, television and business connectivity services.
Who uses Vodafone GmbH?
German consumers, households, small businesses and larger organisations use its connectivity, television, self-service and digital-infrastructure services.
How does Vodafone GmbH make money?
It earns recurring revenue from telecommunications and television tariffs, business contracts, devices, service options, IoT and managed infrastructure services.
Quellen und Datenabdeckung
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