Vodafone
German operator selling mobile, broadband, television and enterprise connectivity.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Vodafone GmbH
- Entity type
- COMPANY
- Founded
- 1999
- Headquarters
- Germany
- Company size
- >5,000
- Market role
- Other / Non-Digital Advertising Relevant
- Official website
- vodafone.de
What Vodafone does
Vodafone GmbH owns and operates telecommunications infrastructure and sells access to that infrastructure through recurring contracts. It creates value by bundling mobile, fixed connectivity and television for households, while supplying managed connectivity, devices, IoT, private 5G, edge and cloud-related services to business customers. Digital self-service applications reduce support costs and create channels for upgrades, tariff changes, add-ons and retention.
Category differentiation
Vodafone GmbH is the German telecommunications operating company of Vodafone Group Plc, not a standalone advertising-technology vendor or a separate television-content studio. GigaTV is a consumer television service within its broader connectivity portfolio.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Vodafone GmbH is Vodafone Group Plc’s German operating subsidiary, headquartered in Düsseldorf. It sells mobile communications, fixed broadband, cable connectivity, television, cloud and enterprise connectivity services to consumers, households, small businesses and larger organisations. Its core commercial model is recurring telecommunications tariffs, bundled fixed-mobile services, television subscriptions, business contracts and associated devices, options and service add-ons. The company operates GigaTV for consumer television, My Vodafone as a free account-management and commercial self-service channel, and a Business Customer Portal for organisations administering Vodafone contracts, devices and connectivity. Its enterprise proposition also includes IoT, 5G campus networks, edge computing and cloud solutions. Vodafone Germany’s infrastructure strategy centres on gigabit cable-fibre networks and 5G coverage.
Company news briefing
Briefing updated:
Vodafone has expanded its GigaTV platform by adding 13 new free ad-supported streaming TV channels, bringing the total offering to 23 services. In parallel, the company has bolstered its market presence through high-profile campaigns, including the Google Gemini 'Partners in Time' collaboration and branded entertainment integrations.
Business model & monetisation
Vodafone GmbH generates recurring revenue from consumer and business telecommunications tariffs, including mobile subscriptions, fixed broadband, landline connectivity and television packages. GigaTV is sold through recurring television tariffs and bundles, with mobile viewing included in eligible packages. My Vodafone is free to existing customers and monetises indirectly through retention, self-service, prepaid top-ups, tariff changes, option sales and personalised offers. Business Customer Portal access is embedded in commercial connectivity relationships rather than sold as standalone software. Enterprise revenue also derives from contracted connectivity, hardware, IoT, 5G campus-network, edge-computing and cloud services.
- Consumer mobile, fixed broadband and landline tariffs
- Recurring telecommunications subscription contracts
- Business connectivity and managed digital-infrastructure contracts
- Contracted service fees and recurring tariffs
- Television and entertainment packages
- Recurring content subscription and bundle fees
- Devices, hardware, options and prepaid top-ups
- One-time sale and add-on charges
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Vodafone expands GigaTV FAST channel offering with 13 new channels
CTV & Streaming · Recorded impact score: 3/5
Vodafone has expanded its GigaTV platform with 13 new free ad-supported streaming TV (FAST) channels, bringing the total to 23. The new lineup includes offerings from ARD Plus (a WDR Mediagroup subsidiary), provided via partner High View, such as ARD Plus Krimi, ARD Plus Lindenstraße, and ARD Plus Zoo, plus ZDF kocht, Spiegel TV Konflikte, Top True Crime, 5-Minute Crafts, scooore, Landlust, Curiosity Now, Naruto, Marco Polo TV, and Talk?Now!. AMC Stories and Dating hinter Gittern from AMC Global Media Central Europe will be added shortly. The channels are available on GigaTV Home and GigaTV Home Sound TV boxes, offering a curated, linear-like viewing experience without subscription. Vodafone aims to strengthen GigaTV as a central entertainment platform with a wider and more diverse program.
- Vodafone added 13 new FAST channels to GigaTV, bringing the total to 23.
- New channels include ARD Plus Krimi, ARD Plus Lindenstraße, ARD Plus Zoo, ZDF kocht, Spiegel TV Konflikte, and Top True Crime.
Spusu Debuts in Top 20, Matching Telekom and Vodafone
Advertiser / Brand · Recorded impact score: 2/5
The Austrian mobile operator Spusu has entered the top 20 advertisers in the German market, appearing on par with incumbents Deutsche Telekom and Vodafone. The article notes that Germany's gross advertising expenditures in July amounted to €2.4 billion, a decline of about 1% year-on-year, and says telecom advertisers remain active while the new player Spusu has increased market presence. The story includes an image caption that Bastian Schweinsteiger is advertising for Spusu. Article by Marco Saal, published 2026-08-18.
- German gross advertising expenditures in July were €2.4 billion, down about 1% year-on-year.
- Spusu, an Austrian mobile operator, has entered the top 20 advertisers in the German market.
AKQA, Google Gemini and Vodafone launch 'Partners in Time' campaign
Creative & Production Services · Recorded impact score: 2/5
AKQA Berlin created a summer-themed advertising campaign titled "Partners in Time" for Google Gemini and Vodafone Germany that positions a smartphone and its integrated AI assistant as companions in a romantic five-year story. The films, produced by BWGTBLD and directed by Paul Hermann, show everyday uses of AI (Gemini) such as route planning and furnishing suggestions, and also promote Vodafone's 5-year promise (longevity and quality). The campaign will run nationwide across CTV, digital and social media and uses the song "Bad Love" by Dehd as its soundtrack.
- AKQA Berlin developed the campaign 'Partners in Time' for Google Gemini and Vodafone Germany.
- The campaign dramatizes a five-year relationship story captured on a Vodafone smartphone and features Google Gemini assisting in scenes like route planning and nursery furnishing suggestions.
Explore company relationships
Questions about Vodafone
What is Vodafone GmbH?
Vodafone GmbH is Vodafone Group Plc’s German operating subsidiary, selling mobile, broadband, television and business connectivity services.
Who uses Vodafone GmbH?
German consumers, households, small businesses and larger organisations use its connectivity, television, self-service and digital-infrastructure services.
How does Vodafone GmbH make money?
It earns recurring revenue from telecommunications and television tariffs, business contracts, devices, service options, IoT and managed infrastructure services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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