HORIZONT
HORIZONT ist das führende deutsche Fachmedium für Entscheidungsträger aus Marketing, Medien und Werbung.
Die verfügbaren Informationen unterscheiden sich je nach Unternehmen und Quelle.
Profil-Datensatz aktualisiert:
Unternehmensdaten
- Offizieller Name
- Deutscher Fachverlag GmbH
- Einheitentyp
- BUSINESS_UNIT
- Hauptsitz
- Germany
- Marktrolle
- Publisher & Media Owner
- Offizielle Website
- horizont.net
Was HORIZONT macht
The business model is a specialist B2B publishing model built around owned audience, proprietary editorial output and sector relevance. HORIZONT creates trade journalism and professional content for the marketing and media industries, distributes it through web, newsletter, audio and e-paper channels, and monetises audience attention and professional intent through subscriptions, advertising inventory and recruitment products. Value is created by serving a concentrated decision-maker audience that is attractive to both paying readers and industry advertisers.
Einordnung und Abgrenzung
This is a German B2B trade publishing brand covering marketing, advertising and media. It is not a marketing software vendor, adtech platform or standalone independent corporate group separate from Deutscher Fachverlag GmbH.
Strategische Einordnung
KI-gestützte Einordnung aus der bestehenden Unternehmensrecherche; Interpretation und belegte Fakten sind zu unterscheiden.
Deutscher Fachverlag GmbH operates HORIZONT, a German B2B trade media brand focused on marketing, advertising, media, agencies and the digital economy. The business publishes industry journalism across its website, premium paywalled content, e-paper editions, newsletters and podcasts, and it also operates a sector-specific jobs offering. Its audience consists primarily of marketing professionals, media executives, agency leaders, advertisers and employers seeking access to that professional community. The company generates revenue through a hybrid publishing model: paid subscriptions for premium editorial access and digital/print bundles, direct and programmatic advertising sales across its owned media inventory, sponsored and native placements, and paid recruitment visibility products. HORIZONT’s value lies in aggregating a concentrated audience of German-speaking decision-makers in marketing and media, then monetising that audience through both reader revenue and commercial demand from advertisers and employers.
Unternehmens-Newsbriefing
Briefing aktualisiert:
Following the 2 August 2026 implementation of the EU AI Act, Horizont has solidified its role as a regulatory navigator, providing operational guidance on AI-labelling for creative productions and the act's impact on digital access for minors. The publication is critically monitoring Big Tech’s legal challenges, offering analysis on Meta’s $18 billion settlement regarding youth protection and tracking the platform's enforcement actions in Australia. These updates, alongside reporting on OpenAI’s advertising expansion into 31 European markets, reinforce Horizont’s strategic focus on translating complex regulatory shifts into actionable insights for the marketing sector.
Geschäftsmodell und Monetarisierung
HORIZONT uses a mixed monetisation strategy combining content subscription, advertising sales and recruitment monetisation. Paid digital access, premium H+ content, e-paper access and bundled subscription packages form the subscription layer. Advertising revenue comes from direct and programmatic sales of display, native and branded placements across the website, newsletters and audio properties. Additional revenue comes from paid job postings, employer branding packages and recruitment visibility within HORIZONT Jobs and related career products.
- Subscriptions for HORIZONT Plus and bundled digital or print access
- Content Subscription
- Website advertising inventory and sponsored placements
- Ad-Supported
- Recruitment listings and employer branding packages
- Service Fee
- Newsletter sponsorship and advertising
- Ad-Supported
- Podcast sponsorship and audio integrations
- Ad-Supported
Produkte und Fähigkeiten
Für diese Ansicht liegen keine Produkte mit zugeordneten Quellen vor.
Produkte und Marktkategorien
Media Channel
Technology
Zuletzt erfasste Signale
Datumsangaben beziehen sich auf die Quellenveröffentlichung. Ältere Einträge sind historischer Kontext, kein Beleg für ein neues Ereignis.
Ex-Coke Marketer Michael Willeke Joins Paramount
Hiring · Erfasster Impact-Score: 1/5
Michael Willeke, the former Vice President Marketing at Coca-Cola, is leaving the beverage company to move into the streaming business at US media group Paramount. The personnel move was reported by Catrin Bialek (HORIZONT) on August 24, 2026. The article states Willeke will begin his new role starting September 1. The story frames the change as a sector switch from consumer beverages to the entertainment/streaming industry.
- Michael Willeke is the former Vice President Marketing at Coca-Cola.
- Willeke will move to the streaming business at US media group Paramount.
ZDF launches 'ZDFtapes' live on Twitch
Platform · Erfasster Impact-Score: 2/5
German public broadcaster ZDF will launch a weekly live format, ZDFtapes, on its Twitch channel from 25 August 2026 at 17:00. Presented by Milo (stage name Aria Addams), the reaction-style livestreams showcase archival clips spanning roughly six decades of ZDF programming. Produced by INSTINCT3 GmbH on a nostalgically designed living-room set, episodes are themed and include live chat interaction, community actions and guest appearances. ZDF frames the show as an experiment in reaction-driven, non-linear social streaming to make public-broadcast archives accessible to younger audiences. Future Terra X–branded spin-offs are planned and may involve Harald Lesch. The launch and format details were reported on 24 August 2026 by MEEDIA and Horizont, with ZDF quoting Milena Seybert (head of Genre- and Channelmanagement FEY).
- ZDFtapes is a weekly live show on ZDF's Twitch channel beginning 25 August 2026 at 17:00.
- Host Milo (stage name Aria Addams) reacts live to archival clips spanning roughly six decades, with themed episodes, live chat interaction, community actions and guest appearances.
Ferrero appoints Mario Götze for Fulfil campaign
Influencer Marketing · Erfasster Impact-Score: 1/5
Ferrero Germany has appointed professional footballer Mario Götze as brand ambassador for its Fulfil protein bar, launching a new nationwide testimonial cooperation designed to raise awareness of the product. Ferrero introduced Fulfil two years earlier; the company plans a Germany-wide marketing campaign that leverages Götze’s profile to broaden the bar’s reach among mainstream and sports-interested consumers. The announcement and campaign details were reported by Lebensmittelzeitung on 19 August 2026 and by Horizont on 20 August 2026, the latter carrying coverage attributed to Ingo Rentz (LZ). Trade coverage highlighted the testimonial nature and nationwide scope of the partnership as part of Ferrero's push to elevate Fulfil’s profile in Germany’s protein-snack market. The move follows Ferrero's broader marketing emphasis on health-oriented snack segments.
- Ferrero Germany has appointed footballer Mario Götze as brand ambassador for the Fulfil protein bar.
- Fulfil was launched by Ferrero two years prior to this announcement.
OpenAI Expands Ads Pilot to 31 European Markets
Chat & Conversational UI · Erfasster Impact-Score: 4/5
OpenAI announced in August 2026 that it expanded ChatGPT Ads across 31 European countries — including Germany, France, Spain, Italy, Sweden, Norway, Denmark, the Netherlands, Austria, Portugal and Switzerland — building on U.S. pilots that began in February 2026. HORIZONT reported the announcement on Aug. 19 and bookings opened Aug. 24. The initial European rollout is managed by OpenAI's Ads Solutions team with agency and technology partners, with a self-serve Ads Manager planned later this summer. Ads will display only to Free and ChatGPT Go users; Pro and Enterprise remain ad-free. Advertiser tools include conversion-optimization bidding, geo-targeting, custom audiences, the OpenAI Pixel, a Conversions API and third-party measurement integrations. The rollout shifts ad relevance toward conversational situations rather than single search keywords, creating new targeting considerations for marketers.
- Expanded ChatGPT Ads to 31 European countries (including Germany, France, Spain, Italy, Sweden, Norway, Denmark, the Netherlands, Austria, Portugal and Switzerland).
- Announcement reported Aug. 19, 2026; bookings opened Aug. 24, 2026; U.S. pilots ran since February 2026.
Instagram unveils redesigned wordmark
Branding · Erfasster Impact-Score: 1/5
Instagram announced a platform-wide brand redesign on August 13, 2026, beginning with a redesigned wordmark, according to a Horizont report published August 15, 2026 by Marco Saal. Head Adam Mosseri shared the update on Instagram and Threads, describing the new type treatment as "sharper and more modern." The refreshed wordmark preserves simplicity while adding cursive-inspired flourishes to letters such as s, r and g, and the redesign extends to multiple corporate-identity elements across the platform. The change is presented as a visual identity update rather than a product or policy shift. Instagram serves about 2.3 billion monthly users, and its last major visual redesign occurred in 2016; Meta had not provided further comment at the time of the report.
- Announced August 13, 2026 by Adam Mosseri on Instagram and Threads.
- Redesigned wordmark described as "sharper and more modern," adding cursive-like flourishes to letters such as s, r and g.
Unternehmensbeziehungen vertiefen
Fragen zu HORIZONT
What is HORIZONT?
HORIZONT is a German B2B trade media brand owned by Deutscher Fachverlag GmbH that publishes news, analysis and professional content for the marketing, media and advertising sectors.
Who uses HORIZONT?
Marketing professionals, advertisers, agency leaders, media executives and employers in the communications sector use HORIZONT for industry information, premium analysis, advertising reach and recruitment visibility.
How does HORIZONT make money?
HORIZONT makes money from paid subscriptions, digital and newsletter advertising, sponsored content, recruitment listings and employer branding packages.
Quellen und Datenabdeckung
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