Visoon vs waipu.tv

German TV Sales Houses Shift to Selling Business Outcomes

At the dmexco digital marketing fair in Cologne, German TV advertising sales houses (Ad Alliance, Seven.One Media, Visoon) presented strategies to overcome the TV advertising crisis by integrating data and targeting capabilities. They emphasized moving beyond mere reach to delivering measurable business results for advertisers. Seven.One Media demonstrated a case with More Nutrition, linking TV spot airings with Shopify data to show traffic spikes. Visoon advocated for a converged approach across linear TV, streaming, and addressable TV. The industry is working to become more targetable, automated, and measurable, while maintaining the trust and brand-safe environment of traditional television. The shift reflects an effort to compete with digital platforms like Google and Meta by offering data-driven, outcome-based advertising.

• The article was published on 23.09.2026 by DWDL.de.
• Ad Alliance, Seven.One Media, and Visoon presented strategies at dmexco to modernize TV advertising.
• Seven.One Media aims to sell business results, not just contacts.

Welt's Frank Hoffmann: TV must provide broader context

In a DWDL.de interview, Frank Hoffmann — described as a former RTL programming director and producer — outlines Welt’s editorial and commercial strategy. He says TV news must offer context beyond instant alerts, is sharpening its profile with more clearly labeled opinion pieces while retaining objectivity, and is seeing a demographic shift toward younger, more female audiences. Hoffmann details investments in studio upgrades, automation and AI to boost production efficiency but insists journalists remain essential for on-the-ground reporting. He names Visoon as Welt’s commercial partner, highlights competition for ad spend from platforms like Facebook and Google, and cites an independent study that advertising in trusted news environments yields credibility and effectiveness. He also notes producing Sat.1’s Frühstücksfernsehen with MAZ & More at Axel Springer’s HQ and launching the economic talk 'Stimmen der Wirtschaft.'

• Frank Hoffmann is identified as a former RTL programming director and as a producer.
• Welt is emphasizing context, more clearly labeled opinion pieces, and a sharper editorial profile while maintaining objectivity; it notes younger and more female audiences.
• Welt works with Visoon as its commercial/marketing partner.

Fernsehen 2030: Zuschauer wollen KI, aber die Kontrolle behalten

Aktuelle waipu.tv Umfrage zum Fernsehverhalten in 4 - 5 Jahren. Wie entwickeln sich die Einflüsse von KI auf das Entertainmentverhalten und was beschäftigt die Menschen in Deutschland schon heute.

44% of Germans Struggle to Find TV Content Despite Abundance

A representative survey commissioned by TV provider Waipu.TV, conducted in August 2026 among over a thousand Germans, reveals a widespread content discovery dilemma. 44% of respondents say they cannot always find suitable programming despite extensive offerings, and an equal share sometimes end up watching nothing after extended searching. Only 30% know immediately what to watch upon arriving home. The survey also highlights strong consumer demand for simpler content discovery: 45% want easier findability, and 35% desire all content on a single surface. A majority (59%) would welcome AI-powered content suggestions, yet only 4% would allow AI to autonomously select films or plan their TV evening. Markus Härtenstein, CEO of Exaring AG, Waipu.TV's operator, emphasizes the need for simple access to entertainment variety and for AI to aid discovery while keeping the final choice personal.

• 44% of German respondents find no suitable TV program despite large content choice.
• 44% of respondents sometimes stop watching altogether after a prolonged search.
• 45% of respondents desire easier content findability; 35% want all content on one interface.

Freenet acquires full control of waipu.tv

German mobile carrier Freenet AG is acquiring the remaining 25% stake in Exaring AG, operator of online TV platform waipu.tv, from minority shareholders for an initial €76 million, valuing the company at around €300 million. Additional performance-based earn-out payments of up to €50 million may follow based on future success. The acquisition, fully financed from liquid funds, abandons plans for a waipu.tv IPO. Freenet sees waipu.tv's IPTV offering as a strategic growth driver in the German market, including potential in programmatic advertising, and maintains its dividend outlook. Waipu.tv serves approximately two million customers and holds a 20-25% market share in German IPTV. CEO Robin Harries and CFO Ingo Arnold highlighted the strategic benefits.

• Freenet acquires remaining 25% of Exaring AG, owner of waipu.tv, for initial €76 million.
• Company valuation is about €300 million; earn-out payments up to €50 million are possible.
• Acquisition is fully financed from liquid funds.