VideoAmp vs Vimeo

VideoAmp Receives JIC Re-Certification as National TV Measurement Currency Through 2028

VideoAmp announced it received JIC re-certification as a national TV measurement currency through 2028, as covered by Adweek. Additionally, VideoAmp is powering DeepIntent's new Cora platform for linear TV planning and forecasting, and GumGum's sports media solution for addressable audiences.

JIC Recertifies Comscore, iSpot, VideoAmp as TV Currencies

The U.S. Joint Industry Committee (JIC) has recertified measurement companies Comscore, iSpot, and VideoAmp as national currencies for the 2026-2028 term. This certification, which applies to the upcoming 2026-2027 broadcast TV season, is a vote of confidence in these companies' ability to serve as transactionable metrics for buying and selling TV advertising inventory. The JIC noted that this was its most comprehensive currency evaluation to date, assessing providers against buy- and sell-side requirements. The recertification underscores the ongoing shift towards cross-platform measurement and the growing acceptance of alternative currencies beyond traditional panels.

• Comscore, iSpot, and VideoAmp were recertified by the U.S. JIC for 2026-2028.
• The certification covers the 2026-2027 broadcast TV season.
• The JIC's currency certification is granted for two-year terms.

Swayable's Jenny Wall on CTV's Mid-Funnel Role

Jenny Wall, newly appointed Chief Growth Officer at Swayable, discusses the growing focus on performance in CTV advertising, but stresses the enduring importance of mid-funnel brand building. She highlights that while performance marketing is gaining attention, creating demand through creative and upper-funnel strategies remains crucial. Wall sees AI as a decision-support tool rather than a replacement for human creativity, and notes that clean rooms and identity graphs are enabling better outcome measurement. She argues that CTV should be priced as premium TV, not undervalued digital, and that mid-funnel strategies will rival programmatic in importance. Swayable hired Brian Lawrence as CRO, forming a leadership trio with CEO James Slezak to drive growth.

• Jenny Wall joined Swayable as Chief Growth Officer, previously at VideoAmp, Hulu, and Netflix.
• Swayable hired Brian Lawrence as Chief Revenue Officer.
• Wall believes AI tools enhance decision-making but not replace human creativity.

Dailymotion's AI Strategy Evolves Over a Decade

Dailymotion has employed machine learning for more than ten years to recognise patterns and optimise towards media KPIs, but the company says ML can be limited when KPI optimisation does not equal broader business outcomes. Paolo Mulè, SVP of Global Clients & Strategic Partnerships at Dailymotion, explains that modern AI and large language models (LLMs) introduce a layer of judgement that can improve how pattern-based ML insights are translated into business-relevant decisions. The piece is an interview with Mulè about Dailymotion Advertising’s AI approach and observations of brand use of AI, filmed in Cannes and published by VideoWeek on 13 July 2026.

• DailyMotion has used machine learning for more than a decade to recognise patterns and optimise towards media KPIs.
• Paolo Mulè is SVP of Global Clients & Strategic Partnerships at Dailymotion and commented that machine learning can be "pretty dumb" when optimising specific KPIs that may not align with business outcomes.
• Dailymotion is using modern AI and large language models (LLMs) to add judgement to the patterns identified by machine learning.