Verivox vs Vodafone

BNPL Surges for Large Purchases

Buy now, pay later (BNPL) is gaining significant traction for larger online purchases. According to a representative Verivox survey, 15% of respondents would now prefer to pay for an online purchase over 1,000 euros in installments, up from 9% in 2024. This is the strongest growth among common payment methods. Invoice remains the most popular (29%), followed by PayPal (21%) and cards (14%). The trend is particularly pronounced among lower-income households, with 23% of those earning under 2,000 euros net monthly favoring installments, versus only 7% of those earning over 4,000 euros. However, the rise in BNPL usage also increases the risk of over-indebtedness. New stricter regulations on installment financing, including comprehensive creditworthiness checks, will take effect from November 20. For smaller purchases (25-100 euros), PayPal remains dominant, and installments are rarely used.

• 15% of respondents prefer installment payment for online purchases over 1,000 euros, up from 9% in 2024.
• Invoice (29%) and PayPal (21%) are the most preferred payment methods for large purchases.
• 23% of households with net income below 2,000 euros prefer installment payments, versus 7% of households earning over 4,000 euros.

Anschlussfinanzierung: Rate steigt um knapp 400 Euro – Zinsvergleich kann bis zu 10.000 Euro sparen

Verivox reports that the monthly rate for follow-up financing (Anschlussfinanzierung) is rising by nearly 400 euros, but a comparison of interest rates can save up to 10,000 euros.

Digital Daily Use Varies by Age and Income in Germany

A Verivox survey reveals that despite near-universal device ownership (99% have smartphones, 98% have laptops/PCs), a significant portion of Germans still perform everyday tasks offline. 10% do banking without internet, 16% plan trips offline, and 17% close contracts without digital tools. Usage patterns vary strongly by age, gender, and income: older adults (60+) are more likely to do tasks offline, women prefer smartphones more than men, and higher income/education correlates with laptop use. Shopping and online research are highly digitalized across all groups.

• 10% of Germans conduct banking without internet, 16% plan travel offline, and 17% close contracts without digital devices.
• 99% of respondents own a smartphone; 98% own a laptop or PC.
• Among those over 60, 32% close contracts offline, 26% plan vacations without digital help, and 28% do not use social networks.

Vodafone expands GigaTV FAST channel offering with 13 new channels

Vodafone has expanded its GigaTV platform with 13 new free ad-supported streaming TV (FAST) channels, bringing the total to 23. The new lineup includes offerings from ARD Plus (a WDR Mediagroup subsidiary), provided via partner High View, such as ARD Plus Krimi, ARD Plus Lindenstraße, and ARD Plus Zoo, plus ZDF kocht, Spiegel TV Konflikte, Top True Crime, 5-Minute Crafts, scooore, Landlust, Curiosity Now, Naruto, Marco Polo TV, and Talk?Now!. AMC Stories and Dating hinter Gittern from AMC Global Media Central Europe will be added shortly. The channels are available on GigaTV Home and GigaTV Home Sound TV boxes, offering a curated, linear-like viewing experience without subscription. Vodafone aims to strengthen GigaTV as a central entertainment platform with a wider and more diverse program.

• Vodafone added 13 new FAST channels to GigaTV, bringing the total to 23.
• New channels include ARD Plus Krimi, ARD Plus Lindenstraße, ARD Plus Zoo, ZDF kocht, Spiegel TV Konflikte, and Top True Crime.
• ARD Plus channels are provided via partner High View.

Spusu Debuts in Top 20, Matching Telekom and Vodafone

The Austrian mobile operator Spusu has entered the top 20 advertisers in the German market, appearing on par with incumbents Deutsche Telekom and Vodafone. The article notes that Germany's gross advertising expenditures in July amounted to €2.4 billion, a decline of about 1% year-on-year, and says telecom advertisers remain active while the new player Spusu has increased market presence. The story includes an image caption that Bastian Schweinsteiger is advertising for Spusu. Article by Marco Saal, published 2026-08-18.

• German gross advertising expenditures in July were €2.4 billion, down about 1% year-on-year.
• Spusu, an Austrian mobile operator, has entered the top 20 advertisers in the German market.
• Deutsche Telekom, Vodafone and O2 are identified as major telecommunications advertisers in Germany facing the new competitor.

AKQA, Google Gemini and Vodafone launch 'Partners in Time' campaign

AKQA Berlin created a summer-themed advertising campaign titled "Partners in Time" for Google Gemini and Vodafone Germany that positions a smartphone and its integrated AI assistant as companions in a romantic five-year story. The films, produced by BWGTBLD and directed by Paul Hermann, show everyday uses of AI (Gemini) such as route planning and furnishing suggestions, and also promote Vodafone's 5-year promise (longevity and quality). The campaign will run nationwide across CTV, digital and social media and uses the song "Bad Love" by Dehd as its soundtrack.

• AKQA Berlin developed the campaign 'Partners in Time' for Google Gemini and Vodafone Germany.
• The campaign dramatizes a five-year relationship story captured on a Vodafone smartphone and features Google Gemini assisting in scenes like route planning and nursery furnishing suggestions.
• The films were produced by BWGTBLD and directed by Paul Hermann.