tesa vs WIRmachenDRUCK

tesa Integrates AI into HR, Supply Chain, Production

tesa is expanding its use of artificial intelligence across its entire value chain, as detailed in a Microsoft blog post. The adhesive tape manufacturer has deployed AI in HR, supply chain, and production control. In HR, the "Ask PIA" digital assistant integrated into Microsoft Teams handles routine employee questions about parental leave, IDs, and vacation processes, drawing on SharePoint data. For supply chain, specialized AI agents route queries about forecasting, inventory, and logistics to the appropriate experts. In production, the "Energy Intelligence Platform" optimizes plant operations every 15 minutes, considering consumption forecasts, own power generation, weather, and market prices, to minimize costs and CO2. For example, combined heat and power plants are dynamically switched on or off based on economic and energetic advantages. By 2030, tesa aims to produce climate-neutrally and reduce energy costs by over ten percent, with AI to be progressively integrated into all processes.

• tesa has integrated an AI assistant named "Ask PIA" into Microsoft Teams for HR and facility questions.
• tesa uses specialized AI agents for supply chain management, routing queries to appropriate experts.
• tesa's "Energy Intelligence Platform" computes cost- and CO2-optimal plant operations every 15 minutes.

Sabine Jünger joins Front Row as Europe Head

Sabine Jünger, currently Vice President at Otto Advertising, will become Managing Director Europe of e‑commerce agency group Front Row, effective 1 January 2027. Jünger has served at Otto since 2021 and previously was Head of Agency at Amazon (2015–2020). At Front Row she will join a four‑person European management team alongside Daniel Andrlik (e‑commerce), Chief Product Officer Benjamin Weyrich and Niall Donohoe (B2B marketing). The company—formed in 2022 from the merger of Hamburg’s Finc3 and US marketplace accelerator Fortress Brand—employs more than 600 people worldwide and counts clients such as Unilever, Bosch, Tesa, Sennheiser and Wella. Founders Jan Bechler, Tim Nedden and Björn Sjut will step back from the management team in spring 2027 but remain founding partners and shareholders. Reported by Horizont on 20 August 2026.

• Sabine Jünger will become Managing Director Europe of Front Row, effective 1 January 2027.
• Jünger has served as Vice President at Otto Advertising since 2021 and was Head of Agency at Amazon (2015–2020).
• She will join a four‑person European management team with Daniel Andrlik (e‑commerce), Benjamin Weyrich (Chief Product Officer) and Niall Donohoe (B2B marketing).

Beiersdorf cuts 2026 outlook, launches NIVEA turnaround

Beiersdorf lowered its 2026 full-year guidance and announced a comprehensive turnaround plan focused on the NIVEA brand. The company now expects organic revenue to decline in the low single digits at both the Consumer segment and group level, while the forecast for its adhesives division tesa remains unchanged. Profitability is under pressure from rising production costs and additional investments; Beiersdorf targets a Consumer EBIT margin of at least 11% and a group margin of at least 11.8%. The turnaround plan aims to restore NIVEA's growth across categories and increase market penetration through more affordable and locally tailored products, with management targeting a return to growth starting in 2027 and margin improvement thereafter. The article was published on 2026-08-03.

• Beiersdorf announced an adjustment to its 2026 full-year forecast on 2026-08-03.
• The company expects organic revenue to decline in the low single-digit range at both the Consumer segment and group level for 2026.
• The forecast for the adhesives division tesa remains unchanged.

WIRmachenDRUCK wird Top-Partner der MHP RIESEN

WIRmachenDRUCK und die Basketballer der MHP RIESEN aus Ludwigsburg bauen ihre erfolgreiche Partnerschaft weiter aus. Zur neuen Saison werden wir Top-Partner und übernehmen für die kommenden drei Spielzeiten das Namensrecht am neuen „WIRmachenDRUCK Business Club“.