Sunrise vs Vodafone

Sunrise updates navigation and adds new promotions including MacBook Air, AirPods Pro 3, YouTube Premium, HBO Max, and Summer Deals

The Sunrise blog overview page has been updated with new promotional offers (MacBook Air, AirPods Pro 3, SBB Halbtax with Young), new streaming services (YouTube Premium, HBO Max), and a restructuring of the footer navigation (Direkteinstieg replaced with Entdecken, Sunrise entdecken replaced with Support). The company name changed from Sunrise Communications AG to Sunrise GmbH.

Vodafone expands GigaTV FAST channel offering with 13 new channels

Vodafone has expanded its GigaTV platform with 13 new free ad-supported streaming TV (FAST) channels, bringing the total to 23. The new lineup includes offerings from ARD Plus (a WDR Mediagroup subsidiary), provided via partner High View, such as ARD Plus Krimi, ARD Plus Lindenstraße, and ARD Plus Zoo, plus ZDF kocht, Spiegel TV Konflikte, Top True Crime, 5-Minute Crafts, scooore, Landlust, Curiosity Now, Naruto, Marco Polo TV, and Talk?Now!. AMC Stories and Dating hinter Gittern from AMC Global Media Central Europe will be added shortly. The channels are available on GigaTV Home and GigaTV Home Sound TV boxes, offering a curated, linear-like viewing experience without subscription. Vodafone aims to strengthen GigaTV as a central entertainment platform with a wider and more diverse program.

• Vodafone added 13 new FAST channels to GigaTV, bringing the total to 23.
• New channels include ARD Plus Krimi, ARD Plus Lindenstraße, ARD Plus Zoo, ZDF kocht, Spiegel TV Konflikte, and Top True Crime.
• ARD Plus channels are provided via partner High View.

Spusu Debuts in Top 20, Matching Telekom and Vodafone

The Austrian mobile operator Spusu has entered the top 20 advertisers in the German market, appearing on par with incumbents Deutsche Telekom and Vodafone. The article notes that Germany's gross advertising expenditures in July amounted to €2.4 billion, a decline of about 1% year-on-year, and says telecom advertisers remain active while the new player Spusu has increased market presence. The story includes an image caption that Bastian Schweinsteiger is advertising for Spusu. Article by Marco Saal, published 2026-08-18.

• German gross advertising expenditures in July were €2.4 billion, down about 1% year-on-year.
• Spusu, an Austrian mobile operator, has entered the top 20 advertisers in the German market.
• Deutsche Telekom, Vodafone and O2 are identified as major telecommunications advertisers in Germany facing the new competitor.

AKQA, Google Gemini and Vodafone launch 'Partners in Time' campaign

AKQA Berlin created a summer-themed advertising campaign titled "Partners in Time" for Google Gemini and Vodafone Germany that positions a smartphone and its integrated AI assistant as companions in a romantic five-year story. The films, produced by BWGTBLD and directed by Paul Hermann, show everyday uses of AI (Gemini) such as route planning and furnishing suggestions, and also promote Vodafone's 5-year promise (longevity and quality). The campaign will run nationwide across CTV, digital and social media and uses the song "Bad Love" by Dehd as its soundtrack.

• AKQA Berlin developed the campaign 'Partners in Time' for Google Gemini and Vodafone Germany.
• The campaign dramatizes a five-year relationship story captured on a Vodafone smartphone and features Google Gemini assisting in scenes like route planning and nursery furnishing suggestions.
• The films were produced by BWGTBLD and directed by Paul Hermann.