Squarespace vs WordPress VIP

Introducing SMS Campaigns: The Marketing Channel Your Customers Won’t Ignore

Squarespace announces the launch of SMS Campaigns, a new marketing channel integrated into its platform, allowing users to reach customers via text messaging.

August 2026 Product Updates

August 2026 Product Updates by Squarespace

Websites Are Boring — Embrace a Bifurcated Web

The author argues that widespread use of templates (Shopify, Squarespace, Webflow) and optimisation-for-conversion has homogenised websites, eroding brand distinctiveness. With the rise of AI, agents, and agentic commerce, discovery is shifting toward machine-driven flows that risk reducing websites to backend databases. The piece proposes a bifurcated web: a ‘Silent Web’ of machine-readable feeds for agents and a separate ‘Experiential Web’ focused on rich, human-first brand experiences powered by creative use of AI. The article cites industry projections for large economic impact from agentic commerce and multiple survey statistics showing consumer trust and adoption of AI shopping tools.

• The article states the rise of Shopify, Squarespace, and Webflow templates has produced mass homogenisation of websites.
• A McKinsey projection cited in the piece estimates agentic commerce could generate $1 trillion in the US B2C retail market by 2030 and $3–5 trillion globally.
• The article cites that 58% of Gen Z and millennials trust an AI agent to compare prices and recommend options.

WordPress VIP Completes SOC 2® Type 2 Examination

WordPress VIP announced the completion of its SOC 2® Type 2 examination, an independent assessment of controls relevant to the security and availability of the WordPress VIP Enterprise CMS. This follows the company's earlier SOC 2 Type I attestation and represents a significant advancement in its enterprise-grade compliance posture.

Automattic names interim CFO after executive departures

Automattic has appointed Jeremy Klaperman, CFO of its WordPress VIP Enterprise unit, as interim CFO following the departure of former CFO Mark Davies and Chief Legal Officer Andy Missan. The changes come after an attempted board ouster of CEO Matt Mullenweg, who has since returned. Mullenweg announced the appointment internally and indicated that the board will evaluate internal and external candidates for the permanent CFO role. A candidate for chief legal officer has also verbally accepted the position. Mullenweg expressed confidence in the company's financial position, stating that everything is within control and depends on execution. The next board meeting is scheduled for September 23.

• Automattic named Jeremy Klaperman as interim CFO.
• Jeremy Klaperman is CFO of WordPress VIP Enterprise.
• Former CFO Mark Davies and Chief Legal Officer Andy Missan departed.

WordPress VIP Named to Constellation ShortList for Content Management System (CMS) — Hybrid

WordPress VIP has been named to the Constellation ShortList for Content Management System (CMS) — Hybrid, a recognition for top offerings for digital leaders reinventing operations and transforming business models.