Observed Signal · Sep 16, 2026 · Market Signal · Source: Squarespace · Impact: 3.5/5
Introducing SMS Campaigns: The Marketing Channel Your Customers Won’t Ignore
Squarespace announces the launch of SMS Campaigns, a new marketing channel integrated into its platform, allowing users to reach customers via text messaging.
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Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
EZ Texting Launches AI-Powered RCS Business Messaging
EZ Texting, an SMS marketing platform for small and mid-sized businesses (SMBs), has launched RCS (Rich Communication Services) Business Messaging, an AI-powered suite of interactive features that delivers 3-7x higher click-through rates compared to standard SMS. The new offering enables 230,000+ small business owners to send branded messages with verified sender identities, interactive carousels (up to 10 HD cards), HD media support (up to 100MB), smart automation (chatbots and in-message payments), and reliable delivery via automatic SMS fallback. The solution is designed for immediate deployment without requiring dedicated developers, bringing enterprise-grade communication tools to SMBs. The platform combines AI-powered automation with native messaging app experiences to help businesses execute sophisticated lead-nurture campaigns.
RCS: The New Standard for Customer Messaging
RCS (Rich Communication Services) merges the reach of SMS with interactive features from modern messenger apps, enabling brands to deliver images, buttons, product details, and payment links directly within the chat. Since 2024, RCS is available on current iPhones and Android devices, offering a pathway from traditional SMS without requiring a separate app. Marketers anticipate benefits from personalization, with a Sinch survey noting 42% of consumers want behavior- or interest-based messages and 79% trust messages with verified logos. Pilot deployments across sectors show impact: Picard reports triple-click rates and a 10% rise in website traffic; financial services observe greater trust in security notices; healthcare uses automated reminders to reduce missed appointments. Adoption is supported by APIs and platform solutions, with SMS fallback for non-RCS devices to enable gradual, hybrid rollout. Companies are urged to test Use Cases, leverage verified sender branding, and measure campaign performance via analytics.
Squarespace lays off 19% of workforce in restructuring
Squarespace, the web hosting and website building company, is laying off approximately 19% of its global workforce, affecting around 300 employees. The layoffs were confirmed by a public relations specialist and first reported by The Verge. The restructuring aims to simplify operations, sharpen priorities, and enable the company to move faster, positioning it for its next phase of growth. The move comes amid significant changes in the website building industry due to the rise of generative AI and 'vibe-coding' tools that allow users to create websites with simple prompts. Competitors like Wix have acquired AI-powered builders, and Google has launched similar features. Squarespace has also been pushing into AI with tools like Blueprint and the upcoming Forma platform. The company went public in 2021 and went private again in 2024 in a $7 billion deal.
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