MarTech Vendor · AdTech Vendor · vs · AdTech Vendor · Retailer & Marketplace
Sprinklr vs Treasure AI
Structured technology and market comparison · 2026
Direct Feature Comparison
Sprinklr · vs · Treasure AIEnterprise SaaS platform for customer experience and social operations.
Enterprise CDP and agentic marketing automation SaaS platform.
Analyze all overlapping signals and tech stacks for Sprinklr and Treasure AI
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between Sprinklr and Treasure AI?
When comparing Sprinklr and Treasure AI, both platforms operate within the Marketing Automation Platform, In-App, and AdTech Vendor ecosystem. Sprinklr is positioned as Enterprise SaaS platform for customer experience and social operations, whereas Treasure AI focuses on Enterprise CDP and agentic marketing automation SaaS platform. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Sprinklr and Treasure AI?
When evaluating Sprinklr and Treasure AI, enterprise buyers also consider other platforms in Marketing Automation Platform, In-App, and AdTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Sprinklr and Treasure AI compare?
Sprinklr is headquartered in US (founded in 2009) with 1,001–5,000 employees. Treasure AI is based in US (founded in 2011) with 501–1,000 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Sprinklr vs Treasure AI
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Sprinklr
Recent Signals
- ·SEC APIfinancials
10-Q Financial Filing Analysis for Sprinklr (2026-09-03)
For the second quarter ended July 31, 2026, Sprinklr reported total revenue of $213.74 million, representing a modest 1% increase compared to $212.04 million in the prior-year period. Subscription revenue grew 3% year-over-year to $194.85 million, while professional services revenue contracted 20% to $18.90 million due to lower managed services activity and non-recurring large implementations. Gross margin compressed from 68% to 65% on a GAAP basis, impacted by escalating third-party cloud, infrastructure, and AI hosting costs. GAAP operating income fell 39% to $9.96 million, down from $16.27 million in Q2 2025, and net income decreased to $7.12 million from $12.62 million. Total Remaining Performance Obligations (RPO) reached $1.03 billion, supported by an annualized Net Dollar Expansion (NDE) rate of 102.4%. Sprinklr also executed aggressive capital return measures, settling an accelerated share repurchase program with Citibank for $125 million.
- Q2 fiscal 2027 revenue was $213.74M (+1% YoY), driven by subscription revenue of $194.85M (+3% YoY) offset by professional services declining to $18.90M (-20% YoY).
- GAAP operating income declined 39% YoY to $9.96M (operating margin of 5%), while non-GAAP operating income reached $31.30M (non-GAAP operating margin of 15%).
- Remaining Performance Obligations (RPO) totaled $1.03B ($614.1M current RPO), and the trailing 12-month Net Dollar Expansion rate stood at 102.4%.
Treasure AI
Recent Signals
- ·AdweekAI
Treasure AI Launches Agentic Marketing Products
At Agentic World 2026 in Miami (Oct 5-7), Treasure AI (formerly Treasure Data) unveiled agentic marketing products, including Digital Workers, governed AI teammates that operate 24/7 within marketing workflows, and Personalization Studio for real-time website personalization. The company also introduced Engagement-Based Pricing for email, shifting from cost-per-send to cost-per-click, and announced AI signals for its Intelligent CDP. Over 500 enterprise marketing leaders attended, with keynotes by CPO Rafa Flores and Daymond John. Treasure AI presented its 2026 Customer Awards, recognized for its Nestlé work, and emphasized AI safety with guardrails and human oversight in AI-driven workflows.
- Treasure AI launched Digital Worker, a governed AI teammate for marketing automation, and Personalization Studio for real-time website personalization.
- Treasure AI introduced Engagement-Based Pricing for email, shifting from cost-per-email to cost-per-click.
- Treasure AI announced AI signals for its Intelligent CDP.
- ·AdExchangerData & AI
Nestlé Mexico Unifies Data with AI Platform
At Treasure AI's Agentic World event in Miami, executives from Nestlé México discussed how the CPG giant, which reaches 90% of Mexican households and owns over 70 brands, unified its customer data to break down silos. Partnering with Treasure AI, an agentic experience platform, Nestlé México now connects its CRM data and hashed data from Amazon's clean room to identify duplicate customers and understand cross-brand interests. Using engagement signals, the company's La Lechera brand segmented audiences into traditionalists, experts, and explorers, leading to a campaign with nearly double the open rate. By prompting AI agents, Nestlé México can target smaller brands' customers by leveraging data from larger ones like KitKat, enhancing personalization and holistic targeting.
- Nestlé México reaches 90% of households in Mexico and owns over 70 brands.
- Nestlé México partnered with Treasure AI, an agentic experience platform, three years ago.
- Nestlé México uses hashed data from Amazon's data clean room for purchase insights.
- ·https://martech.org/feed/Platform
Treasure AI Launches Personalization Studio, New Pricing Model
Treasure AI announced Personalization Studio, a marketer-facing UI for building and managing real-time website personalization campaigns. The tool leverages the company's unified customer data and real-time decisioning, part of its Agentic Experience Platform (AEP). Personalization Studio aims to reduce marketers' dependence on technical teams by enabling campaign setup in about 10 minutes. The announcement was made at the Agentic World 2026 conference. Concurrently, Treasure AI introduced an engagement-based pricing model for email, tying costs to customer actions such as clicks rather than message volume. This move reflects a broader industry trend among martech vendors adapting pricing to AI-driven capabilities. Chief Product Officer Rafa Flores highlighted the bet on click-through rates, underscoring confidence in the platform's intelligence.
- Treasure AI launched Personalization Studio at Agentic World 2026 conference.
- Personalization Studio is part of the Agentic Experience Platform (AEP) and powered by unified customer data and real-time decisioning.
- The new personalization tool enables marketers to build campaigns in about 10 minutes, reducing dependence on technical teams.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Sprinklr and Treasure AI share across the market ecosystem.