AdTech Vendor · vs · AdTech Vendor
Splicky vs Virtual Minds
Structured technology and market comparison · 2026
Direct Feature Comparison
Splicky · vs · Virtual MindsEuropean multichannel DSP for programmatic media buying and measurement.
European full-stack adtech platform for programmatic advertising.
Analyze all overlapping signals and tech stacks for Splicky and Virtual Minds
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between Splicky and Virtual Minds?
When comparing Splicky and Virtual Minds, both platforms operate within the Demand-Side Platform (DSP), In-App, and AdTech Vendor ecosystem. Splicky is positioned as European multichannel DSP for programmatic media buying and measurement, whereas Virtual Minds focuses on European full-stack adtech platform for programmatic advertising. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Splicky and Virtual Minds?
When evaluating Splicky and Virtual Minds, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), In-App, and AdTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
Market Signals
Recent Market Signals & Activity: Splicky vs Virtual Minds
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Splicky
Recent Signals
No recent market signals documented for Splicky in the current tracking window.
Virtual Minds
Recent Signals
- ·Virtual Minds News MonitorCTV
Virtual Minds: Building Interoperable Operating Model for Total Video
Virtual Minds argues that true convergence between linear TV and CTV advertising requires an interoperability layer rather than replacing existing systems, preserving the strengths of each environment. Managing Director Ricarda Jebsen and Business Development Manager Max Deyerl highlight that while audiences already consume video seamlessly, planning and measurement remain siloed. The company cites progress in Austria, where broadcasters under JIC AGTT have adopted digital buying logic, CPMs, and real-time HbbTV signals (Teletest 2.0) to optimize linear TV via Virtual Minds' Media Manager. The approach aims to extend this model to all video channels, including mobile and DOOH, and emphasizes that AI will only improve workflows if data silos are integrated first. Virtual Minds advocates for industry-wide collaboration to establish common standards and avoid fragmentation, positioning its infrastructure as the solution for a converged 'Total Video' operating model.
- Virtual Minds proposes an interoperable convergence layer for linear TV and CTV integration, preserving strengths of each environment.
- Since 2024, AGTT/Teletest members in Austria use Virtual Minds Media Manager for dynamic linear TV optimization using CPMs and real-time HbbTV signals.
- Ricarda Jebsen is Managing Director of Virtual Minds and d-force, while Max Deyerl is Manager Business Development.
- ·MeediaIdentity
European netID Exec Discusses Deterministic IDs and AI's Impact
In an interview, Daniel Dagehus, CTPO of the European netID Foundation, discusses the evolving role of deterministic identifiers in the open web. He argues that while AI and probabilistic models are useful for planning and simulation, deterministic IDs remain essential for campaign activation and delivery to real people across devices. netID has integrated with major ad tech platforms, including The Trade Desk, enabling advertisers to target deterministic segments. Dagehus emphasizes the importance of publisher login relationships to maintain direct user contact and independence from tech providers, especially as AI chatbots change the customer journey. He also highlights FedCM as a standard that can simplify logins and support publisher strategies for direct audience relationships.
- Daniel Dagehus is CTPO of the European netID Foundation.
- netID has integrated with The Trade Desk, allowing booking of netID and Utiq segments in its Data Marketplace.
- netID is a deterministic identifier tied to user accounts and email addresses, providing cross-device identity.
- ·VideoWeekPublisher & Media Owner
Broadcasters Can Compete with Big Tech, Says Expert
An article published by VideoWeek on 2026-07-13 reports Dirk von Borstel, Managing Director at Virtual Minds, saying European broadcasters can compete with large technology companies if they pick the right battleground. Von Borstel argues broadcasters should leverage local knowledge rather than trying to match Silicon Valley on metrics like unique users, measurement, or spending. The short piece was filmed in Cannes and is presented as an analysis/interview segment on VideoWeek.
- Article published on 2026-07-13 by VideoWeek.
- Dirk von Borstel is Managing Director at Virtual Minds and is quoted saying, "big tech is everywhere, and everywhere is nowhere."
- The piece was filmed in Cannes.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Splicky and Virtual Minds share across the market ecosystem.