SOCi, Inc. vs Thryv

SOCi September '26 Release Notes

SOCi has published its September 2026 release notes, detailing the latest product updates and enhancements. The blog also lists recent release notes for Summer, August, July, and June 2026, along with a G2 ranking announcement.

Growing Restaurant Chains Outperform in Local Search and AI Visibility

SOCi's analysis of the Local Visibility Index (LVI) reveals that expanding restaurant chains significantly outperform contracting ones in digital local visibility. Growing brands averaged an LVI score of 61.4 versus 46.6 for shrinking chains, with the largest gap in AI recommendations: expanding chains are cited by ChatGPT in about 20% of queries versus roughly 3% for contracting ones. They also lead in Google 3-Pack appearances (35.3% vs. 14.4%), Yelp top rankings, review response rates, and local social engagement (3.45% vs. 0.13%). The study suggests these digital fundamentals correlate with real estate expansion decisions and serve as early signals for marketers. The article highlights the importance of data accuracy, systematic review responses, localized content, and tracking AI visibility as key levers for multi-location brands.

• Growing restaurant chains average an LVI score of 61.4, while shrinking chains average 46.6.
• Expanding chains are recommended by ChatGPT in about 20% of tested queries, compared to 3% for contracting chains.
• Expanding chains appear in Google's 3-Pack for 35.3% of tracked searches, versus 14.4% for contracting chains.

SOCi Summer '26 Release Notes

SOCi has published its Summer '26 Release Notes, detailing the latest product updates and enhancements.

8-K Financial Filing Analysis for Thryv (2026-09-14)

On September 12, 2026, Thryv Holdings, Inc. entered into an Asset Purchase Agreement to divest its legacy directory operations to Coldwater YP, LLC, an affiliate of Carolwood, L.P., for $142 million in cash, subject to customary adjustments. The transaction encompasses the Yellow and White Pages print directories and their associated digital editions across the United States, Australia, and New Zealand, as well as Australia White Pages. This divestiture marks a major strategic milestone, allowing Thryv to shed its legacy marketing services footprint and fully transition into a pure-play SMB SaaS and software business.

• Entered into an Asset Purchase Agreement on September 12, 2026, to sell legacy directory assets for $142 million in cash.
• Divested assets include Yellow and White Pages print directories, digital directory editions in the US, Australia, and New Zealand, and Australia White Pages.
• The purchaser is Coldwater YP, LLC, an affiliate of Carolwood, L.P., subject to customary closing conditions and adjustments.

Thryv Joins 2026 Top 100 Most Loved Workplaces

Thryv Holdings, Inc., an AI-enabled small business marketing platform provider, was named to the Best Practice Institute’s 2026 Top 100 Global Most Loved Workplaces list. This is Thryv’s third consecutive year on the list; the company rose from #66 in 2025 to #53 in 2026. The ranking is based on BPI’s Love of Workplace Index®, which draws data from more than two million employees worldwide and evaluates employee sentiment across factors such as career advancement, values alignment, respect, collaboration, diversity and leadership. Thryv leadership highlighted the company’s remote-first culture and international teams across the U.S., Australia, Canada, the Dominican Republic and New Zealand. The article was published July 15, 2026.

• Thryv Holdings, Inc. earned a spot on the 2026 Top 100 Global Most Loved Workplaces list from the Best Practice Institute.
• This is Thryv’s third consecutive year on the Best Practice Institute list.
• Thryv improved its ranking from #66 in 2025 to #53 in 2026.

AI Adoption Continues to Rise, but 70% Say They Need More Training to Use It Effectively

Thryv announces new research on AI adoption among small businesses, highlighting the need for training.