Skai vs Wayvia

Skai Launches Agent Connect, Opening Its Omnichannel Marketing Infrastructure to External AI Agents

Skai announced the launch of Agent Connect, a new product that opens its omnichannel marketing infrastructure to external AI agents via MCP. The newsroom also highlights new press releases on Q2 2026 ad spend trends and the company being named Overall AdTech Company of the Year in the 2026 MarTech Breakthrough Awards.

Survey: Media Buyers Unready for Agentic Revolution

Kiri Masters argues that despite widespread announcements of AI agents for media buying, most media buyers and brands lack the data infrastructure and integrations required to adopt agentic workflows. A Skai survey of 332 paid media practitioners found a mean 'agentic readiness' score of 35.7/100, with 30% unprepared, 49% exploring, and only 3% having AI embedded at scale. Retail media and CPG brands score below the 'Building' tier, and very few organisations expose agent-readable data or end-to-end orchestration. The piece highlights the gap between C-suite enthusiasm and practitioner readiness and warns that agentic advantages will depend on retailers and platforms making data accessible to agents.

• Skai surveyed 332 paid media practitioners in April and scored them across nine dimensions of agentic readiness.
• The mean agentic readiness score across respondents was 35.7 out of 100.
• 30% of respondents were in the 'Unprepared' tier, 49% were 'Exploring', and 3% reported AI embedded at scale.

Supply-Side Delivery Gap Is Costing Publishers

Publishers with tightly curated, data-verified supply paths are capturing consolidating brand and agency spend as buyers demand measurable impact, transparent supply relationships, and better data signals. The supply side lags on operationalizing curation, delivering first-party data at the impression/bid level, and providing granular content context — driving buyers to route budgets toward partners that can demonstrate verifiable inventory quality, consent, and identity signal fidelity. Brand suitability (fit) is replacing brand safety (exclusion), requiring content classification and contextual targeting to match campaign intent. Publishers and supply partners that invest in continuous governance, consent infrastructure, and identity resolution see stronger CPMs; others face revenue loss as budgets consolidate.

• Publishers with curated, data-verified supply paths are increasingly capturing and consolidating brand and agency spend.
• Buyers are routing spend toward publishers with tighter ads.txt files and more selective demand relationships, affecting CPMs in real time.
• First-party data infrastructure that delivers usable signals at the impression/bid level remains uneven across the supply side.

Banzai Upgrades Demio with Transcript-Powered AI Moderator

Banzai International announced a major upgrade to Demio’s AI Moderator that uses full webinar transcripts to provide more accurate, context-aware responses during live events. The transcript-powered AI Moderator is intended to reduce host workload, improve attendee experience, and enable teams to repurpose webinars as always-on content assets for marketing, education, and demand generation. Banzai also completed infrastructure improvements—including CDN asset delivery and platform-wide performance optimizations—to support enterprise adoption and higher demand. The upgraded AI Moderator is available now as part of the Demio platform. The announcement was published via GlobeNewswire on July 23, 2026.

• Banzai International, Inc. (NASDAQ: BNZI) announced a major upgrade to Demio’s AI Moderator.
• The upgraded AI Moderator is now powered by full webinar transcripts to deliver context-aware, real-time responses.
• Demio completed infrastructure improvements including CDN asset delivery and platform-wide performance optimizations to improve reliability and speed.

redSling launches Zenith sovereign agentic AI platform

redSling, an Australian enterprise technology company, launched redSling Zenith, an enterprise platform combining agentic AI-assisted no-code development with what the company calls Sovereign Platformless Architecture. Zenith emphasizes BYO LLM (bring-your-own large language model), zero runtime platform lock-in, and flexible deployment across cloud, hybrid, on-premises, private cloud, and sovereign environments. The platform aims to let organisations build intelligent applications while retaining control over software, data, models, governance, and deployment. redSling says Zenith is available now for enterprise customers globally and targets mission-critical sectors including manufacturing, logistics, utilities, financial services, healthcare, and government. Key company leaders quoted include CEO Cheno Thong, Chief Growth Officer Elizabeth Thong, and Global Product Leader Bindu Abhishek.

• redSling launched redSling Zenith, a Sovereign Agentic AI-Assisted development platform.
• redSling is an Australian enterprise technology company pioneering Sovereign Platformless Architecture.
• Zenith supports BYO LLM (bring-your-own large language model) and Agentic AI-assisted no-code development.