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Data Provider / Broker · vs · MarTech Vendor · B2B SaaS Provider

Similarweb vs Whatagraph

Structured technology and market comparison · 2026

Direct Feature Comparison

Similarweb · vs · Whatagraph
Market Cluster / Sector
SimilarwebData Provider / Broker
WhatagraphMarTech Vendor · B2B SaaS Provider
Platform Focus
Similarweb

Digital intelligence software for web, app, ecommerce, and advertising insights.

Whatagraph

Marketing intelligence software for cross-channel reporting and dashboards.

Company Size
Similarweb1,001–5,000 employees
Whatagraph10–49 employees
Headquarters
SimilarwebIL
WhatagraphLT
Year Founded
Similarweb2009
Whatagraph2015
Dossier & Alternatives

Analyze all overlapping signals and tech stacks for Similarweb and Whatagraph

Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.

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Comparison Analysis

What is the main difference between Similarweb and Whatagraph?

When comparing Similarweb and Whatagraph, both platforms operate within the Cloud Data Warehouse / Data Lake and Measurement & Analytics Platform ecosystem. Similarweb is positioned as Digital intelligence software for web, app, ecommerce, and advertising insights, whereas Whatagraph focuses on Marketing intelligence software for cross-channel reporting and dashboards. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Similarweb and Whatagraph?

When evaluating Similarweb and Whatagraph, enterprise buyers also consider other platforms in Cloud Data Warehouse / Data Lake and Measurement & Analytics Platform. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of Similarweb and Whatagraph compare?

Similarweb is headquartered in IL (founded in 2009) with 1,001–5,000 employees. Whatagraph is based in LT (founded in 2015) with 10–49 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: Similarweb vs Whatagraph

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

SI

Similarweb

Recent Signals

  • ·Similarweb

    Similarweb Names Michael Akkerman as New Chief Executive Officer

    Similarweb announced the appointment of Michael Akkerman as new CEO, along with new product and partnership announcements including the State of Ecommerce 2026 report, NIQ partnership, and AI ad placement tracking.

  • ·SEC APIfinancials

    6-K Financial Filing Analysis for Similarweb (2026-09-24)

    Similarweb Ltd. announced that its Board of Directors has appointed Michael Akkerman as Chief Executive Officer, effective November 2, 2026. Akkerman succeeds Founder and CEO Or Offer, who announced in May 2026 his intention to step down after nearly two decades leading the digital intelligence platform. This leadership transition marks a critical governance evolution as Similarweb moves from founder-led management to its next phase of corporate growth and commercial scaling.

    • Michael Akkerman appointed Chief Executive Officer of Similarweb Ltd., effective November 2, 2026.
    • Founder and current CEO Or Offer is stepping down after leading the company for nearly 20 years, following an initial transition announcement in May 2026.
    • The executive leadership transition was formalized via Board approval and reported on Form 6-K on September 24, 2026.
  • ·Retail-NewsE-Commerce

    Generative AI to Become New Discovery Layer in E-Commerce

    A report by Similarweb indicates that generative AI is increasingly influencing online purchase decisions, appearing in over 11% of shopping journeys prior to transactions, up from under 5% two years ago. However, traditional search remains crucial, with 89% of AI-influenced journeys also using search engines. AI is primarily used in early stages for problem definition and product comparison, while search is relied upon for specific product checks. This creates challenges in attribution, as last-click models often misattribute AI-driven conversions to search or direct traffic. Retailers must now optimize for visibility across multiple digital layers, including AI-generated answers and on-platform shopping assistants like Amazon's, and ensure structured product data to enhance AI recommendations.

    • Generative AI appears in over 11% of shopping journeys before a transaction, up from under 5% two years ago.
    • In 89% of AI-influenced purchase journeys, a search engine is also used.
    • AI is used mainly for early-stage tasks like problem definition, category learning, and option comparison.
View all signals for Similarweb →
WH

Whatagraph

Recent Signals

  • ·Whatagraph

    Meet Whatagraph IQ Agents: Agents that do the work for you

    Whatagraph has launched a new product feature called IQ Agents, which are AI agents designed to automate marketing workflows. The blog post highlights this as a product news item, indicating a significant product launch.

View all signals for Whatagraph →

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Similarweb and Whatagraph share across the market ecosystem.

Start for freeSimilarweb ProfileWhatagraph Profile