AdTech Vendor · Agency & Consultancy · vs · AdTech Vendor
Sightly vs Silverpush
Structured technology and market comparison · 2026
Direct Feature Comparison
Sightly · vs · SilverpushAdtech platform for cultural targeting and video media activation.
Contextual video adtech for targeting, synchronisation and analytics.
Analyze all overlapping signals and tech stacks for Sightly and Silverpush
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between Sightly and Silverpush?
When comparing Sightly and Silverpush, both platforms operate within the Contextual Intelligence & Targeting, Connected TV (CTV) & OTT, and AdTech Vendor ecosystem. Sightly is positioned as Adtech platform for cultural targeting and video media activation, whereas Silverpush focuses on Contextual video adtech for targeting, synchronisation and analytics. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Sightly and Silverpush?
When evaluating Sightly and Silverpush, enterprise buyers also consider other platforms in Contextual Intelligence & Targeting, Connected TV (CTV) & OTT, and AdTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Sightly and Silverpush compare?
Sightly is headquartered in US (founded in 2013) with 50–200 employees. Silverpush is based in Unknown (founded in 2012) with 201–500 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Sightly vs Silverpush
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Sightly
Recent Signals
No recent market signals documented for Sightly in the current tracking window.
Silverpush
Recent Signals
- ·AdweekContextual Targeting
Contextual Intelligence Reshapes Campaign Targeting Strategies
During an ADWEEK House panel co-hosted with Silverpush, industry experts discussed how contextual intelligence is transforming ad targeting by focusing on content context rather than user identity. Amy Unrau of Silverpush explained that understanding video content allows for precise brand-content matching, reducing media waste. Sydney Axelrod from Good Apple highlighted a pharma campaign for an eye-care brand that used contextual signals like retirement cruises and classic TV shows to reach older audiences, achieving a 3X brand lift. Scott Stewart of Epitaph Group shared a sensitive campaign for Kids Help Phone that targeted self-harm searches on YouTube, earning recognition at Cannes Lions. The panel also addressed measurement challenges, with Stewart noting that longer engagement and higher completion rates correlate with downstream results, while Unrau emphasized ongoing efforts to tie omnichannel contextual strategies to performance metrics.
- Silverpush co-hosted an ADWEEK House panel on contextual intelligence.
- Good Apple's eye-care client achieved a 3X brand lift using contextual targeting.
- Epitaph Group's Kids Help Phone campaign earned recognition at Cannes Lions 2026.
- ·AdExchangerCTV
PubMatic Adds Show-Level CTV Targeting via Silverpush Partnership
PubMatic and Silverpush have partnered to launch global episode-level contextual targeting for CTV inventory on PubMatic's supply-side platform. This integration allows buyers to curate ad inventory based on content context—such as genre, programme type, or brand safety—before bidding, without relying on cookies or user-level data. Advertisers can select from over 50 pre-built segments, applied pre-bid, across PubMatic's CTV supply, which includes 28 of the top 30 global streamers. Early results indicate improvements in brand awareness, consideration, conversion, and lower cost-per-view, with one WPP campaign achieving 20% higher conversion rates. PubMatic continues to offer audience-based targeting, but notes that combining both approaches may limit scale. The segments are now available globally via PubMatic and leading DSPs.
- PubMatic and Silverpush announced global episode-level contextual CTV segments, enabling pre-bid targeting based on content context.
- The integration covers all CTV supply within PubMatic, including 28 of the top 30 global streamers.
- Buyers can select from 50+ pre-built contextual and brand-safety segments, applied pre-bid, without using cookies or user-level data.
- ·AdzineBrand Lift Measurement
Silverpush Partners with Happydemics for Brand Lift Measurement
Silverpush, a Singapore-based adtech company, has announced a partnership with Happydemics, a brand lift measurement specialist, to integrate external brand impact measurement into its contextual video campaigns. Happydemics will use survey-based methods to measure metrics such as ad recall, interest, and consideration. This allows Silverpush to evaluate campaign success beyond standard delivery metrics like impressions and reach. The partnership addresses advertisers' demand for clear evidence that contextual campaigns deliver relevant outcomes. Silverpush, which entered the DACH market in 2025, recently also partnered with Airtory to adapt social media videos for YouTube and CTV. The company's technology processes context and platform signals to inform targeting decisions, while DSPs execute the campaigns.
- Silverpush has partnered with Happydemics for brand lift measurement.
- Happydemics will measure ad recall, interest, and consideration for Silverpush's contextual campaigns.
- Silverpush was founded in 2012 in Singapore and launched its DSP in 2014.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Sightly and Silverpush share across the market ecosystem.
Unlock full capability matrix, client overlaps & technology stacks