Seven.One Entertainment Group vs Ströer

Goldbach Group Restructures, Cuts Up to 35 Jobs in Audience-Media Fusion

Swiss ad marketer Goldbach Group is cutting up to 35 positions following the merger of its audience and media sales units. CEO Christoph Marty discusses the move in an interview, citing the need for leaner structures and agility in a changing media market. This is the third restructuring in three years, with over 110 positions eliminated since 2024. The company states no further measures are planned, but processes are continuously reviewed. The restructuring is backed by shareholders TX Group, RTL, and Seven.One.

• Goldbach Group eliminates up to 35 jobs due to fusion of audience and media marketing.
• Over 110 positions cut since 2024.
• Restructuring is backed by shareholders TX Group, RTL, and Seven.One.

Sat.1 Newstime to Run Social Justice Week

Sat.1's main newscast :newstime will dedicate the week beginning Monday, 3 August 2026, to social justice, running Monday–Friday with a different daily focus: City vs Country, Young vs Old, Men vs Women, Rich vs Poor, and East vs West. Reporter Elena Brächer opens the series from Prüm in Rhineland‑Palatinate, examining regional disparities and economic problems at the local hospital. Segments will also be available on the Joyn streaming service. ProSiebenSat.1 editor-in-chief Sven Pietsch said the series aims to illuminate different life realities and fulfil the broadcaster's editorial responsibility to support informed opinion-forming. :newstime is the cross-platform news brand of Seven.One Entertainment Group, produced in Unterföhring near Munich, and airs weekdays at 19:45.

• The Sat.1 newscast :newstime will run a thematic week on social justice starting Monday, 2026-08-03; episodes run Monday–Friday and are available on Joyn.
• Daily themes: Monday (City vs Country), Tuesday (Young vs Old), Wednesday (Men vs Women), Thursday (Rich vs Poor), Friday (East vs West).
• Reporter Elena Brächer will open the series reporting from Prüm, Rhineland‑Palatinate, including economic problems at the local hospital.

ProSiebenSat.1 to launch Sat.2 in early 2027

ProSiebenSat.1 will launch a new linear TV channel, Sat.2 — slogan "Wiedersehen macht Freude" — in early 2027, targeting primarily women and viewers aged 50+ with German scripted fiction and legacy Sat.1 brands (Der Bulle von Tölz, Kommissar Rex, Verliebt in Berlin). Ellen Koch is developing the channel; Chief Content Officer Henrik Pabst signalled the plan and described linear as “a supporting wall — but not the whole building.” Executives position Sat.2 as an ad-funded reach vehicle complementary to streaming, to be sold alongside Sat.1 via Seven.One Media within an expanded 7+1 linear portfolio, and it will be freely receivable across multiple platforms at launch. Reported by Horizont and DWDL, the move sits amid a re-linearisation trend: DWDL notes 30 niche channels reached a combined 32.3% share among 14–49 year‑olds last year.

• Sat.2 will launch in early 2027, branded "Wiedersehen macht Freude", and be freely receivable across multiple platforms at launch.
• Target audience is primarily female viewers and audiences aged 50+, with programming focused on German scripted series and legacy Sat.1 brands.
• Ellen Koch is developing the channel; Chief Content Officer Henrik Pabst publicly signalled the plan and framed linear as a supporting, but no longer sole, part of the portfolio.

The Lighthouse Hamburg: Deutschlands größte Immersive-DOOH-Installation startet mit PENNY und Hyundai durch

Ströer and its subsidiary Blow Up Media have launched 'The Lighthouse' at Hamburg's Spielbudenplatz, which began regular operation on October 1. This immersive DOOH installation spans over 530 square meters, featuring three high-resolution screens, digital ambient architecture, and a 3D round-corner for anamorphic effects. Ströer claims it is Germany's largest LED screen installation and its first 'immersive DOOH screen.' Initial advertisers PENNY and Hyundai alternate campaigns hourly. PENNY's campaign integrates a QR-code-based coupon hunt with its app and nearby store, while Hyundai's 3D showcase launches the electric Ioniq 3 in Germany. The installation is now fully operational, positioning Ströer at the forefront of digital out-of-home advertising in the country.

• The Lighthouse DOOH installation went live on October 1, 2026 in Hamburg.
• The installation covers over 530 square meters with multiple screens and 3D effects.
• Penny and Hyundai are the first advertisers, alternating campaigns hourly.

Ströer unterstützt Berliner Verein Straßenkinder mit Pro-bono-Kampagne „Briefe an die BUTZE“

Ströer unterstützt den Berliner Verein Straßenkinder mit einer Pro-bono-Kampagne namens „Briefe an die BUTZE“.

Dyn and Ströer Bring Handball Highlights to DOOH Screens

Sports streaming platform Dyn has partnered with out-of-home advertising specialist Ströer to display automated handball highlights from the German Handball Bundesliga on Ströer's digital screens across Germany, including at train stations and airports. The partnership, which began with the 2026/27 handball season, uses cloud technology, AI, and Dyn's Content Desk to deliver regionalized content, showing local club highlights and scores. This initiative aims to combine live sports content with digital out-of-home advertising, offering brands new integration opportunities for regional or nationwide campaigns. The collaboration enhances Dyn's content reach and provides Ströer with premium sports content to attract advertisers.

• Partnership between Dyn and Ströer announced for the 2026/27 handball season.
• Short handball highlight clips from the Bundesliga are displayed on Ströer's digital screens nationwide.
• Content is automated and regionalized based on location, showing local club highlights and results.