Screencore vs Simpli.fi

BidSafe One and Screencore Partner for Privacy-Ready Ad Monetization

BidSafe One, an ad tech vendor, has formed a partnership with Screencore, a publisher monetization platform, to support privacy-ready ad tech monetization. The collaboration aims to integrate privacy-focused solutions, likely leveraging IAB TCF compliance and first-party data strategies, to help publishers and advertisers navigate the evolving ad tech landscape. Specific details about the partnership's mechanics, such as the exact technologies or data integrations, were not disclosed in the article. The announcement comes amidst ongoing shifts towards stricter privacy regulations and the deprecation of third-party cookies, making such partnerships increasingly relevant for monetization.

• BidSafe One and Screencore have partnered to support privacy-ready ad tech monetization.
• The partnership is announced on September 4, 2026.
• The article's content is largely generic consent management provider information, not specific partnership details.

Why Privacy-Ready Programmatic Infrastructure Is the Future of AdTech

New blog post discussing the importance of privacy-ready infrastructure in programmatic advertising, categorized as News on Screencore's blog.

Simpli.fi Scales Localized Advertising for Multi-Location Brands with New Simpli.Hub Portal

Simpli.fi has launched Simpli.Hub, a new portal that enables corporate teams to configure brand-approved advertising packages that local locations can launch themselves across CTV, streaming audio, display, and more. The company also released a new report on QSR customer loyalty.

Simpli.fi Launches Simpli.Hub for Localized Advertising

Simpli.fi, a real-world media platform, has launched Simpli.Hub, an on-demand self-serve advertising portal designed for multi-location brands, franchise networks, co-ops, and distributed agencies. Simpli.Hub balances corporate brand control with local execution, enabling local operators to launch pre-approved, high-performing campaigns across various channels, including programmatic and walled gardens. The portal centralizes campaign strategy, creative assets, and brand guardrails at the corporate level, while local franchisees can select pre-approved options and set local budgets. It provides unified intelligence for aggregated performance visibility. Built on the Simpli.fi platform, Simpli.Hub connects localized campaigns to core media capabilities like place-based, purchase, and identity signals. The launch follows successful rollouts with multi-location brands and enterprise franchise networks, and Simpli.Hub is now generally available.

• Simpli.fi launched Simpli.Hub, an on-demand self-serve advertising portal for multi-location brands.
• Simpli.Hub balances corporate brand control with local execution, allowing consistent yet localized ads.
• The portal enables activation across search, display, premium CTV, and DOOH channels.

On National Cheeseburger Day, Simpli.fi’s New Report Serves Up Which QSR Chain is on a Roll When It Comes to Loyalty

Simpli.fi released a new report titled 'Whose Cheeseburger Is It?' tracking eight weeks of real-world foot traffic across 20 U.S. markets to determine which burger QSR brands are winning customer loyalty. The report is available for download and was featured as a press release on September 15, 2026.