Scale AI vs ScalePost

Meta launches AI-focused subscription plans

Meta has launched Meta One, a unified subscription service bundling premium features across Instagram, Facebook, WhatsApp, and Meta AI, now globally available. Core functions remain free, while the subscription offers extended AI usage, enhanced self-expression tools, and professional solutions for creators and businesses, gradually rolling out to apps like Edits and AI glasses. Over 15 million subscriptions and trials have been recorded. Pricing starts at $2.99/€2.49 per month for individual app-plus plans, with bundled Core and Premium tiers at $7.99 and $19.99 (€6.99 and €16.99) monthly, and business plans ranging from $14.99 to $499 (up to €549) per month. This initiative aligns with Meta's AI monetization strategy, following a $14.3 billion investment in Scale AI and planned infrastructure spending exceeding $600 billion by 2028. Early revenue data shows Instagram at $1.2 million daily and Facebook at $528,000 as of September 9, 2026, though the launch faces regulatory scrutiny and industry warnings about AI risks.

• Meta One is a unified subscription service for Instagram, Facebook, WhatsApp, and Meta AI, globally available, launched on September 16, 2026.
• Over 15 million subscriptions and trial activations have been recorded from earlier tests.
• Pricing starts at $2.99/€2.49 per month for individual app-plus plans; bundled Core and Premium cost $7.99/€6.99 and $19.99/€16.99 respectively.

Meta Launches Paid Personal AI Agent App 'Muse' Amid Privacy Scrutiny

Meta launched Muse, a personal AI agent, on September 8, 2026, initially in the US, with availability across web, iOS, Android, and WhatsApp, and now expanded to Mac desktop. Powered by the Muse Spark 1.3 model, Muse autonomously handles tasks like emailing, travel booking, purchases, organizing files, filling forms, and summarizing messages. It operates in a secure VM per user, with a Sentinel agent approving sensitive actions, and integrates with Messages, Calendar, and Notes. Payments are processed via Stripe's Link, with integrations like Shopify Shop Pay and 1Password. The service offers a free tier (up to 100 million tokens weekly) and paid plans, including Meta One starting at $20 or 2.49 Euros monthly, with a $100 premium option. Despite privacy concerns and an up to $18 billion settlement over addictive design, Meta asserts user data isn't used for ads, focusing on commerce monetization. A confidential VM with user-held encryption keys is planned for later this year.

• Meta launched Muse on September 8, 2026, as a personal AI agent, initially in the US, across web, iOS, Android, WhatsApp, and now Mac desktop.
• Muse is powered by Muse Spark 1.3, and can handle tasks like emailing, travel booking, purchasing, file organization, form filling, and summarizing messages, with integrations for Messages, Calendar, and Notes.
• Muse operates in a secure VM per user with Sentinel agent approval; payments use Stripe's Link, with a free tier (up to 100M tokens/week) and paid plans starting at $20/month (Meta One) or 2.49 Euros, plus a $100 option.

ScalePost launches About page with team and advisors, announces Awin partnership

ScalePost's about page now lists CEO Ahmed Malik, Head of Partnerships Gregory Love, engineers Matt Rkiouak and Siméon Ferez, and advisors including Siri co-founder Adam Cheyer, former Fast Company CEO Eric Schurenberg, and CNBC founder Tom Rogers. The page also features a press release about a partnership with Awin to expand discovery intelligence.

Awin Expands Discovery Intelligence with AI Visibility

Awin announced on 1 July 2026 a set of platform enhancements and a new partnership to measure and improve brand visibility inside AI-driven discovery experiences. The global marketing-technology company revealed a collaboration with ScalePost and additional collaborations with Peec.ai and Profound to capture first-party AI citation data and link those signals to conversion metrics. Awin is launching platform features including “AI Visibility” and “Smart Search” to show when and how brands appear in AI applications, help publishers understand their contribution to discovery, and speed publisher partner selection via natural-language search. The move responds to rising “zero-click” AI answers in search and aims to give advertisers clearer, first-party measurement of AI-driven discovery across the customer journey.

• Awin announced a partnership with ScalePost to capture first-party AI citation data and improve visibility into AI-driven brand discovery.
• Awin introduced new platform features named AI Visibility and Smart Search to measure brand appearances in AI applications and simplify publisher partner discovery.
• Awin said linking first-party citation data with its conversion signals can raise observed engagement by three- to six-fold.

Awin Expands Discovery Intelligence with ScalePost Partnership

Awin announced a partnership with ScalePost and a set of platform enhancements aimed at measuring and acting on AI-driven brand discovery. The company introduced capabilities named AI Visibility and Smart Search to show when brands are surfaced in AI-driven experiences and to help advertisers find publisher partners using natural-language prompts. ScalePost will act as an additional measurement layer, using first‑party data to record real AI citations. Awin also cited collaborations with Peec.ai and Profound to broaden influence measurement across the customer journey, and claimed that accounting for AI interactions can increase observed engagement by three to six times.

• Awin announced a partnership with ScalePost to improve measurement of AI-driven brand discovery.
• Awin introduced new platform features called AI Visibility and Smart Search to surface AI-driven discovery signals and speed partner discovery.
• ScalePost uses first‑party data to measure real AI citations and will act as an additional measurement layer.