SayGames vs Scopely

What Makes a Game Ready for an Entertainment IP?

In a guest post for PocketGamer.biz, SayGames COO Denis Vaikhanski discusses when a mobile game is ready for an entertainment IP collaboration, using the Tower War × Terminator 2: Judgment Day event as a case study. The collaboration was integrated into Tower War's existing progression systems rather than as a cosmetic layer, leading to over 2.5 million participating players, a 40% increase in in-app revenue, and up to 45% growth in daily downloads. Vaikhanski emphasizes that IPs should amplify already successful games, and that successful partnerships are built over years, as exemplified by the five-year evolution of Tower War and its developer Pavetra. The article highlights the publisher's role in creating opportunities and the developer's focus on game quality.

• More than 2.5 million players participated in the Tower War × Terminator 2 collaboration event.
• In-app revenue increased by approximately 40% during the collaboration.
• Daily downloads grew by as much as 45%.

SayGames uses analytics to tune hybrid puzzle difficulty

SayGames describes its data-driven approach to balancing level difficulty in hybrid puzzle games so that challenge, retention and monetisation coexist. Producer Pavel Korbut explains the studio’s test-and-learn process: release levels early, track metrics such as fail rate, churn, attempts, booster usage and rewarded ad views, form hypotheses, and run A/B experiments. The company stages new level chains to limited audiences and tests content packs before full rollout. SayGames reports steady in‑app purchase growth (May 2024: $3.53M; May 2025: $6.19M; May 2026: $8.49M per Sensor Tower) and highlights design techniques such as controlled “close win” tension and smoothing or shifting difficulty spikes to improve pacing and LTV.

• SayGames uses player data and continuous A/B testing to tune level difficulty in hybrid puzzle games.
• SayGames’ reported in-app purchase revenue was $3.53M (May 2024), $6.19M (May 2025), and $8.49M (May 2026), according to Sensor Tower.
• The studio tracks metrics including fail rate, churn, number of attempts, booster usage, level duration, and rewarded ad views to evaluate levels.

Scopely News: MONOPOLY GO! Monster Mash season with KPop Demon Hunters and Ghostbusters collaboration

Scopely's news page highlights the launch of MONOPOLY GO!'s new Monster Mash season featuring collaborations with KPop Demon Hunters and Ghostbusters, along with other updates including a Pokémon-ESA partnership and Star Trek Fleet Command contest.

Scopely News: Pokémon partnership with ESA, Monster Hunter Now anniversary, and more

Scopely's news page now features multiple press mentions including a new Pokémon partnership with the European Space Agency sending Pikachu to the ISS, Monster Hunter Now's three-year anniversary, and a Fast Company Best Workplaces for Innovators recognition.

Brian Ward asked to remain as Savvy Games Group advisor

Brian Ward, the founding CEO of Savvy Games Group, has been asked to stay on as an advisor following his departure earlier this month. Ward, who led the Saudi gaming entity for five years, stated on LinkedIn that the company is entering a new phase of transformational growth and is no longer a startup. He expressed his willingness to continue supporting Savvy's mandate and Saudi Arabia's national games strategy, though it remains unclear if he has accepted the advisory role. During his tenure, Ward oversaw Savvy's $4.9 billion acquisition of Scopely in 2023 and expanded the company's global games and esports portfolio. PocketGamer.biz has reached out to Savvy for confirmation on the advisory position.

• Brian Ward has been asked to remain as an advisor to Savvy Games Group after stepping down as CEO.
• Ward served as Savvy's founding CEO for five years, starting in 2021.
• Savvy Games Group's $4.9 billion acquisition of Scopely occurred in 2023 under Ward's leadership.