Observed Signal · Oct 6, 2026 · Market Signal · Source: SayGames · Impact: 2/5
What Makes a Publisher–Studio Partnership Last? Five Years of Building Tower War
New blog post published on October 6, 2026, discussing the five-year partnership between SayGames and Pavetra in building Tower War.
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Beyond the Brand: Block and Rokt on Building Partnerships That Scale Across an Ecosystem
A new blog post has been added titled 'Beyond the Brand: Block and Rokt on Building Partnerships That Scale Across an Ecosystem', categorized under News & Partnerships, dated October 9, 2026.
What Makes a Game Ready for an Entertainment IP?
In a guest post for PocketGamer.biz, SayGames COO Denis Vaikhanski discusses when a mobile game is ready for an entertainment IP collaboration, using the Tower War × Terminator 2: Judgment Day event as a case study. The collaboration was integrated into Tower War's existing progression systems rather than as a cosmetic layer, leading to over 2.5 million participating players, a 40% increase in in-app revenue, and up to 45% growth in daily downloads. Vaikhanski emphasizes that IPs should amplify already successful games, and that successful partnerships are built over years, as exemplified by the five-year evolution of Tower War and its developer Pavetra. The article highlights the publisher's role in creating opportunities and the developer's focus on game quality.
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