REWE Group vs ROSSMANN

OMR Festival 2027: Schweighöfer, Ensthaler, Souque

The OMR Festival announced three new speakers for its 2027 event in Hamburg (May 3-5): actor Matthias Schweighöfer, investor Janna Ensthaler, and REWE Group CEO Lionel Souque. Schweighöfer will discuss storytelling and creativity in a content-saturated world. Ensthaler, known for her role on 'Die Höhle der Löwen' and investments in global players like Anthropic and SpaceX, will share her perspectives on startups and economic policy. Souque, who leads the retail giant with 380,000 employees and around €100 billion in revenue, will talk about technology innovation in modern supermarkets and combining tough negotiations with hospitality. The festival expects over 800 speakers and 1,000 exhibitors.

• OMR Festival 2027 takes place May 3-5 in Hamburg.
• Matthias Schweighöfer, Janna Ensthaler, and Lionel Souque are confirmed speakers.
• Janna Ensthaler has investments in Anthropic, ElevenLabs, and SpaceX.

Interview mit Dr. Juana von Stein zum Start des Kölner Kulturfonds

Mit dem Kölner Kulturfonds entsteht ein neues Förderinstrument, das Kulturakteur:innen den Zugang zu zusätzlichen Fördermitteln erleichtern soll. Ermöglicht durch die Unterstützung der REWE GROUP, setzt der Fonds ein starkes Zeichen für die Förderung der Freien Kulturszene und den Kulturstandort Köln.

Top 20 German Advertisers September: Rewe, Kaufland Outspend Edeka

In September 2026, German TV advertisers saw a recovery after months of decline, with gross ad spending reaching nearly €3.4 billion across TV, cinema, print, OOH, and radio. The top 20 advertiser ranking reveals that retail chains Rewe and Kaufland significantly increased their advertising budgets, outpacing competitor Edeka, which reduced its spending. Major advertisers like Procter & Gamble, Deutsche Telekom, and Volkswagen also boosted their ad investments, contributing to the overall market growth. The data, compiled by the TV marketing alliances Seven.One Media and Ad Alliance, underscores a rebound in traditional media advertising, although the full article with detailed rankings is behind a paywall.

• German TV advertising market recovered in September 2026 after previous declines.
• Gross ad spending in September reached nearly €3.4 billion across TV, cinema, print, OOH, and radio.
• Rewe and Kaufland increased ad budgets, surpassing Edeka which reduced spending.

ROSSMANN expands AI-powered data query platform

German drugstore chain ROSSMANN is expanding its AI-based data query platform 'Chat with your Data', built on Databricks, to additional business areas after a successful deployment in logistics. Employees can query corporate data using natural language questions. The platform provides structured results from verified data within seconds, aiming to reduce complex analysis processes and support operational and strategic decisions. Controlled access rights tied to data products and data quality standards ensure reliability and security. The rollout, accompanied by internal training through the company's Data Academy, is planned for functions such as purchasing, marketing, finance, and category management, following concrete use cases and defined metrics.

• ROSSMANN launched 'Chat with your Data', an AI-powered query platform based on Databricks.
• The platform is already in productive use in logistics, providing information on transport routes, goods movements, and store supply.
• Planned expansion to additional areas: purchasing, marketing, finance, and category management.