RevX vs Verve

RevX Blog Updates: New Articles on Back-to-School, Affle Acquisition, Connected TV, Sports, Ramadan, and AppsFlyer Recognition

New blog posts added: 'The Back-to-School Window: Why This Is Your Cross-Device Q4 Proving Ground' (2026.09.01), 'Affle’s AdColony Acquisition: Empowering Reach through Mobile SDKs' (2026.06.24), 'Connected TV: The Cross-Screen Performance Channel With Big Opportunities' (2026.05.26), 'Take your marks, Go! How Brands Can Finish Strong this 2026 Sports Season' (2026.04.28), 'Ramadan 2026: Navigating Indonesia’s Most Influential Digital Marketing Moment' (2026.01.19), and 'RevX Named in the AppsFlyer Performance Index 2025; the Top-Ranked DSP in iOS Gaming' (2026.01.07).

Verve CEO Remco Westermann Predicts Huge Growth for LLM Advertising

In an interview, Verve CEO Remco Westermann discusses the impact of AI on consumer trust and advertising. He cites a Verve study showing that users distrust AI-generated content, especially younger demographics (45% of 18-24-year-olds), but trust AI as a personal advisor and shopping assistant. Westermann sees this trust as a huge opportunity for LLM-based advertising, predicting that chatbots will eventually become ad-funded, similar to Google's evolution. He advises brands on AI disclosure, emphasizing its importance for trust, but suggests it should not overshadow the message. For comparison platforms like Check24 or Booking.com, he advises integrating AI capabilities to offer personalized advice. He believes LLM advertising will be 'very big', with a mix of premium and programmatic ad sales, and notes that consumer offerings will rely more on advertising than B2B models.

• Verve CEO Remco Westermann predicts LLM advertising will become 'very big'.
• A Verve study shows 45% of 18-24-year-olds report a loss of trust in AI-generated content.
• Verve's main business is in the USA, where AI usage in advertising faces less critical questioning than in Germany.

Gaming Spurs Real-World Brand Discovery, Captify UK Data

Captify (part of Verve) analysed UK search data from January–July 2026 alongside Fandom survey data and finds gaming is increasingly a commerce and brand-discovery channel. One-third of UK gamers (33%) are more likely to consider a brand after an in-game interaction (47% for 18–24s); 55% of 18–24s discover brands in-game versus 27% overall. The report highlights specific campaign lifts (e.g., The Sims 4 drove a 40% rise in searches for Coach) and shows Fortnite players searched Lamborghini far more often than Porsche. Captify also found AI responses broaden brand comparisons (AI mentions both PlayStation and Xbox far more than users do). Anticipation for GTA VI is already driving console research: 20% of GTA VI searchers researched Xbox and 16% researched PlayStation. The findings signal opportunities for brands to engage younger, high-consideration gaming audiences.

• Captify analysed billions of UK real-time search signals from January–July 2026 alongside Fandom 2026 UK survey data.
• 33% of UK gamers said they are more likely to consider a brand after an in-game brand interaction; that rises to 47% among 18–24-year-olds.
• 55% of 18–24-year-old gamers discover brands through in-game presence versus 27% of gamers overall.

AI-Generated Ads Reduce Brand Trust for One in Three

A representative survey of 2,000 Germans commissioned by Verve Group and conducted by Censuswide finds mixed consumer attitudes toward AI in advertising. Thirty-five percent said they would trust a brand less if they knew an ad was AI-generated, rising to 45% among 18–24-year-olds, while 69% could imagine buying on the recommendation of an AI chatbot. Eighty percent prefer ad-funded app benefits over paying fees, and many respondents expressed data-protection concerns and use self-help measures (rejecting cookies, incognito mode). The findings coincide with Article 50 of the EU AI Act, which requires clear labeling of AI-generated ads from 2026-08-02. Verve CEO Remco Westermann says consumers accept AI when it works in the background but lose trust when its use is visible, with implications for creative strategy, compliance, and labeling practices.

• Article 50 of the EU AI Act requires clear labeling of AI-generated advertising from 2026-08-02.
• Verve Group commissioned the representative survey, conducted by Censuswide among 2,000 people in Germany.
• 35% of respondents said they would trust a brand less if they knew an ad was AI-generated; 45% among 18–24-year-olds.