AdTech Vendor · vs · AdTech Vendor · MarTech Vendor

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retailmediatools vs Surfside

Structured technology and market comparison · 2026

Direct Feature Comparison

retailmediatools · vs · Surfside
Market Cluster / Sector
retailmediatoolsAdTech Vendor
SurfsideAdTech Vendor · MarTech Vendor
Platform Focus
retailmediatools

Retail media software for retailers building in-house ad networks.

Surfside

Retail media and programmatic adtech with closed-loop attribution.

Company Size
retailmediatools<10 employees
Surfside50–200 employees
Headquarters
retailmediatoolsDE
SurfsideUS
Year Founded
retailmediatools2021
Surfside2018

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Comparison Analysis

What is the main difference between retailmediatools and Surfside?

When comparing retailmediatools and Surfside, both platforms operate within the Retail Media Technology, In-App, and Retail Sponsored Listings ecosystem. retailmediatools is positioned as Retail media software for retailers building in-house ad networks, whereas Surfside focuses on Retail media and programmatic adtech with closed-loop attribution. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to retailmediatools and Surfside?

When evaluating retailmediatools and Surfside, enterprise buyers also consider other platforms in Retail Media Technology, In-App, and Retail Sponsored Listings. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of retailmediatools and Surfside compare?

retailmediatools is headquartered in DE (founded in 2021) with <10 employees. Surfside is based in US (founded in 2018) with 50–200 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners retailmediatools and Surfside share across the market ecosystem.