Red Bull vs SPORT1

Visa Cash App Racing Bulls: Gen-Z Playbook for F1 Fans

The Visa Cash App Racing Bulls, Red Bull's junior Formula 1 team, is focusing on Generation Z to grow its fanbase and attract sponsors. Team principal Peter Bayer discusses the strategy in an OMR podcast, emphasizing young drivers and early adoption of platforms like TikTok and Snapchat. The team has seen significant fan growth and is a marketing vehicle for Red Bull, Hugo Boss, and Block's Cash App. Bayer's background in snowboarding and youth events informs his approach. The team's history includes being the least successful F1 team, but they have become a talent factory, producing drivers like Sebastian Vettel and Max Verstappen.

• Visa Cash App Racing Bulls targets Gen Z fans with a focus on young drivers and social media.
• Team principal Peter Bayer previously positioned snowboarding as a youth lifestyle for the snowboard association.
• The team is a marketing vehicle for Red Bull, Hugo Boss, and Block's Cash App.

Cakes Body Founders Launch Cakes Media Entertainment Division

Cakes, a nipple cover company founded by twin sisters Taylor Capuano and Casey Sarai, is pivoting from social selling to entertainment with the launch of Cakes Media. The new company will produce a feature-length documentary, 'Viral: The New American Dream,' premiering on September 22, 2026, and aims to create long-form series and creator-led content. The documentary, filmed during 2024-2025, chronicles the brand's growth, viral success, and personal loss. Caley Wildermuth, formerly of Red Bull, has joined as head of content, expanding the media ambitions. The strategy focuses on organic social media storytelling and building brand affinity, with plans for further original content and a social-first reality show.

• Cakes Media is a new entertainment and media company launched by Cakes Body founders.
• Documentary 'Viral: The New American Dream' premieres on September 22, 2026, on YouTube.
• Caley Wildermuth, ex-Red Bull, joined Cakes Media as head of content.

Max Verstappen’s 'Max vs 100' Streams on Disney+/ESPN

Disney+ and ESPN, in partnership with Red Bull, will stream a live event titled “Max vs 100” on September 16. The event at Silverstone will feature Formula 1 driver Max Verstappen attempting to overtake 100 competitors across a 101-kart go-kart race. The broadcast will be available on ESPN on Disney+ and the ESPN app for U.S. subscribers, and will air on ESPN2 later the same day. The event includes Red Bull athletes, gaming and streaming talent, and celebrities; comedian Mo Gilligan will host. Race Director David Terrien designed a custom Silverstone circuit for the race, and Disney says the coverage will include game-inspired graphics, live race data, cinematic drone footage, and real-time communication between drivers.

• Disney+ and ESPN, in partnership with Red Bull, will stream 'Max vs 100' on September 16, 2026.
• The event will take place at Silverstone with 101 karts competing in a closed go-kart race.
• The stream will be on ESPN on Disney+ and the ESPN app for ESPN Unlimited subscribers in the U.S., and will air on ESPN2 later that day.

Sport1 announces third season of 'Bitte lächeln'

Sport1 has announced a third season of its clip show 'Bitte lächeln', which airs in the pre-evening slot. The broadcaster will produce 24 new episodes starting October 26, airing three times per week at 7 PM. To support the new season, Sport1 purchased new mobile video material from the US, featuring everyday moments and mishaps. The show will include new segments and specials, including one focused on Mallorca and a ranking show for the funniest clips. The studio design has also been refreshed. 'Bitte lächeln' has been performing well in ratings, reaching up to 150,000 viewers. On Wednesday, it attracted 130,000 viewers, surpassing the evening 'Fantalk' Champions League show. The show is hosted by Christian Oberfuchshuber.

• Sport1 announced a third season of the clip show 'Bitte lächeln'.
• 24 new episodes will air from October 26, three times a week at 7 PM.
• Sport1 acquired new mobile video material from the US for the season.

Free-TV: TNA Wrestling kommt zu SPORT1

SPORT1 announces that TNA Wrestling will be broadcast in free-TV, starting October 13, 2026.

Sport1 Reports Higher Gross TV Ad Revenue in August

German sports broadcaster Sport1 saw a significant increase in gross TV advertising revenue in August 2026, according to Nielsen data. The channel reported gross ad revenue of €15.4 million, up 22.1% year-over-year, marking its largest percentage increase in a long time. This continues a positive trend for Sport1 after months of decline, attributed to its recent content transformation. The overall German TV advertising market, however, declined by 4.9% in August, with major sales houses like Ad Alliance, Seven.One Media, and El Cartel Brothers all reporting decreases. Despite the TV market's weakness, the total German advertising market grew slightly by 0.9%, driven by strong online (+14.7%) and cinema (+54.7%) growth.

• Sport1's gross TV ad revenue in August 2026 reached €15.4 million, up 22.1% year-over-year.
• The German TV advertising market declined by 4.9% in August 2026 compared to the previous year.
• Ad Alliance reported a 6.0% decrease in gross revenue in August, while Seven.One Media saw a smaller decline of 4.4%.