RealityMine vs Worldpanel by Numerator

User-First Ad Experiences Drive App Growth

A sponsored article from Google Publisher Connections argues that user-first ad experiences are crucial for building successful app businesses. Citing studies from RealityMine, Deloitte, and Google AdMob, it details how disruptive ads increase user churn by 6-7%, while high-quality ads encourage 72% of gamers to keep playing. Google emphasizes that monetization and user retention are not conflicting goals, and its AdMob platform offers advanced ad quality protections, AI-powered brand safety, and real-time ad review to help developers grow revenue sustainably. Case studies show apps using AdMob mediation achieve higher retention rates and revenue growth, positioning AdMob as a leader in the app monetization space.

• Disruptive ads increase user churn likelihood by 6-7% (Deloitte & Google AdMob study).
• 72% of gamers continue playing when ads are high quality.
• Toss grew ad revenue 891% YoY and saw a 17% uplift in next-day retention using AdMob.

Bijjal joins RealityMine® as first Chief Product Officer to accelerate next growth phase

Soumya Bijjal has joined RealityMine® as Chief Product Officer, bringing over 20 years of technical, program and product experience to this newly created role.

UK Marketers Face Golden Quarter Advertising Waste

Epsilon research warns that despite high marketer confidence, the 2026 Golden Quarter will see intensified competition and significant advertising waste. 93% of UK marketers expect peak sales to exceed last year, and 89% anticipate budget increases, but consumers are cutting back on non-essentials. Marketers consolidate spending on a few platforms, increasing duplication and inefficiency. The article advises setting clear campaign goals, leveraging cross-channel identity to control frequency, and exploring less competitive periods like Boxing Day.

• 93% of UK marketers expect Q4 peak sales to outperform last year.
• 89% of UK marketers expect marketing budgets to increase in H2 2026.
• 82% of marketers concentrate investment across just three major platforms.

British shoppers stock up on essentials, but don’t panic buy, after launch of government’s ‘Be Ready’ campaign

Worldpanel by Numerator data shows UK grocery take-home sales rose 2.2% in the four weeks to 1 November 2026, with like-for-like grocery inflation edging up to 2.6%. Following the government's 'Be Ready' campaign launched on 22 October, sales of hand sanitiser jumped 83%, bottled water 67%, and tinned/jarred goods 37%, but the buying pattern was measured rather than panic buying. Ocado achieved a joint record market share of 2.3% with 12.3% sales growth, while Lidl gained the most share (+0.4 pts to 8.6%). The report also highlights Halloween pumpkin sales and the upcoming Black Friday 'golden quarter'.

• UK grocery take-home sales increased 2.2% in the four weeks to 1 November 2026 vs. a year ago.
• Grocery price inflation rose to 2.6% from 2.5% in the previous period.
• After the 'Be Ready' campaign launch (22 Oct), sales of hand sanitiser rose 83%, bottled water 67%, tinned/jarred goods 37%.

New insights on Mexico mobile telephony, China FMCG Q3 2026, Taiwan FMCG growth, and Malaysia new product success

Worldpanel by Numerator released a study analyzing consumer habits in Mexico's mobile telephony market. The research highlights that 77% of mobile phone users rely on prepaid plans, with 74% recharging once or twice a month and 47% spending under 100 Mexican pesos per recharge. Furthermore, market mobility remains low, as 95% of consumers did not switch mobile operators in the preceding three months.

• 77% of mobile phone users in Mexico use prepaid plans.
• Among prepaid users, 74% recharge once or twice per month, and 47% routinely recharge less than 100 Mexican pesos.
• 95% of users did not switch operators during the past three months, indicating high inertia.