Agile Market Research & Polling · Data Provider / Broker
Worldpanel by Numerator
Global consumer panels and verified shopper-behaviour analytics for enterprises.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Numerator, LLC
- Entity type
- BUSINESS_UNIT
- Headquarters
- United States
- Company size
- 1,001–5,000
- Market cluster / sector
- Agile Market Research & Polling
- Market role
- Data Provider / Broker
- Official website
- worldpanelbynumerator.com
What Worldpanel by Numerator does
The business operates proprietary consumer panels that generate longitudinal purchase, usage, attitudinal and media-exposure datasets. It converts these data assets into recurring enterprise data access, syndicated category research, client-specific analysis and managed research engagements. Value is created by connecting observed consumer behaviour with commercial decisions on product innovation, pricing, promotion, retail distribution, audience planning and marketing investment.
Category differentiation
Worldpanel by Numerator is a B2B consumer-data and market-insights business, not an advertising network, DSP or retail media network. It is Numerator’s Worldpanel operating business, not an independent Kantar division.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Worldpanel by Numerator is the consumer-panel and market-insights business operated by Numerator, LLC. It collects and analyses verified shopper, purchase, product-usage, survey and media-exposure data across consumer categories and sells insight, measurement and predictive analytics to businesses. Its continuous purchase panel covers more than 1,000 categories, 65 markets, 15,000 retailers and 50,000 brands across online and offline purchasing. The business serves consumer goods companies, retailers, brand owners, media teams, product innovators and market-research professionals. Revenue comes from enterprise access to behavioural datasets, syndicated reports, bespoke research, managed insight services and analytical solutions for pricing, range, promotion, innovation and marketing-effectiveness decisions.
Company news briefing
Briefing updated:
Worldpanel by Numerator has expanded its global consumer analytics capabilities with recent indices and studies tracking reaccelerating everyday goods inflation in domestic markets, measured shopping responses to government readiness campaigns in the UK, and out-of-home consumption trends across international regions like Brazil, Mexico, and Chile. These verified household-panel insights provide enterprises with granular visibility into shifting purchasing behaviours, regional inflation pressures, and changing retail dynamics.
Business model & monetisation
Worldpanel by Numerator monetises through enterprise licences and recurring access to continuous consumer-panel datasets, supplemented by syndicated reports, bespoke reports, custom studies, predictive analytical solutions and managed insight services. Published research examples include individual reports priced at £2,999, report bundles at £4,999, bespoke studies from £9,850 and full two-part packages at £15,000.
- Continuous panel-data access
- Content Subscription
- Syndicated reports and category studies
- Content Subscription
- Bespoke research and managed insight services
- Service Fee
- Predictive and marketing-effectiveness analytics
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Market research, panel data and ad measurement SaaS provider.
Product intelligence SaaS for rapid consumer insight and validation.
Market research and consumer insights platform built on a proprietary panel.
First-party panel and measurement platform for research and advertisers.
Real-time market research SaaS with integrated consumer panel.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
British shoppers stock up on essentials, but don’t panic buy, after launch of government’s ‘Be Ready’ campaign
Product & Platform Launch · Recorded impact score: 3/5
Worldpanel by Numerator data shows UK grocery take-home sales rose 2.2% in the four weeks to 1 November 2026, with like-for-like grocery inflation edging up to 2.6%. Following the government's 'Be Ready' campaign launched on 22 October, sales of hand sanitiser jumped 83%, bottled water 67%, and tinned/jarred goods 37%, but the buying pattern was measured rather than panic buying. Ocado achieved a joint record market share of 2.3% with 12.3% sales growth, while Lidl gained the most share (+0.4 pts to 8.6%). The report also highlights Halloween pumpkin sales and the upcoming Black Friday 'golden quarter'.
- UK grocery take-home sales increased 2.2% in the four weeks to 1 November 2026 vs. a year ago.
- Grocery price inflation rose to 2.6% from 2.5% in the previous period.
New insights on Mexico mobile telephony, China FMCG Q3 2026, Taiwan FMCG growth, and Malaysia new product success
Product & Platform Launch
Worldpanel by Numerator released a study analyzing consumer habits in Mexico's mobile telephony market. The research highlights that 77% of mobile phone users rely on prepaid plans, with 74% recharging once or twice a month and 47% spending under 100 Mexican pesos per recharge. Furthermore, market mobility remains low, as 95% of consumers did not switch mobile operators in the preceding three months.
- 77% of mobile phone users in Mexico use prepaid plans.
- Among prepaid users, 74% recharge once or twice per month, and 47% routinely recharge less than 100 Mexican pesos.
UK Marketers Face Golden Quarter Advertising Waste
Media Efficiency · Recorded impact score: 2/5
Epsilon research warns that despite high marketer confidence, the 2026 Golden Quarter will see intensified competition and significant advertising waste. 93% of UK marketers expect peak sales to exceed last year, and 89% anticipate budget increases, but consumers are cutting back on non-essentials. Marketers consolidate spending on a few platforms, increasing duplication and inefficiency. The article advises setting clear campaign goals, leveraging cross-channel identity to control frequency, and exploring less competitive periods like Boxing Day.
- 93% of UK marketers expect Q4 peak sales to outperform last year.
- 89% of UK marketers expect marketing budgets to increase in H2 2026.
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Questions about Worldpanel by Numerator
What is Worldpanel by Numerator?
It is Numerator’s global consumer-panel and market-insights business, providing verified shopper, usage, survey and marketing-effectiveness data.
Who uses Worldpanel by Numerator?
Consumer goods companies, retailers, brand owners, media teams, product innovators, technology companies and market-research professionals use it.
How does Worldpanel by Numerator make money?
It sells enterprise data access, syndicated reports, bespoke research, predictive analytics and managed insight services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
3 publicly documented primary sources and citations linked across the market graph.
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