Raptive vs Studio71

In-Person Events Boost Trust in AI-Saturated Market

In an AI-saturated market, in-person connection is becoming a key differentiator for marketers. A July 2026 Cvent study found that 85% of marketers say AI-generated content has made it harder to build audience trust, and 81% report increased brand trust after in-person events. Raptive's own September 2026 survey of 3,083 U.S. consumers showed that only 42% trusted AI-generated answers without a source, rising to 75.4% when the answer came from a trusted creator or expert. Raptive doubled its event schedule in 2026, hosting workshops, retreats, and executive experiences to foster trust and gain insights. The article outlines strategies for successful events, including designing for depth, listening actively, measuring outcomes, and leveraging hospitality. It emphasizes that in an era of abundant AI-generated content, human interaction and genuine connection provide a competitive advantage.

• Cvent study (July 2026): 85% of marketers say AI-generated content has made it harder to build audience trust.
• Cvent study: 81% of marketers say audience trust in their brand increased after an in-person event.
• Raptive survey (September 2026, 3,083 U.S. consumers): 42% trusted AI-generated answers without a source; 75.4% trusted answers from a known creator or expert.

How Raptive helped Heavy turn AI disruption into an independent growth engine

New case study published October 2, 2026, detailing how Raptive helped Heavy turn AI disruption into an independent growth engine.

Google Antitrust Remedies: Practical Effects on Ad Ecosystem

Ari Paparo analyzes the practical implications of the Google antitrust remedies for publishers, ad exchanges, agencies, and advertisers. Publishers may gain the ability to switch ad servers more easily, as AdX will be required to bid into other ad servers and Prebid, and the removal of Unified Pricing Rules (UPR) will allow them to manipulate demand pricing in GAM. Ad exchanges could benefit from non-discriminatory access to Google Ads demand, though technical and operational hurdles remain. Agencies with supply-path optimization strategies may find new leverage, and the exclusion of DV360 from remedies could create bidding differences between Google's DSP and ad network. The article outlines potential opportunities and challenges across the digital media ecosystem.

• Google antitrust remedies include allowing AdX to bid into other ad servers and Prebid, enabling easier ad server migration for publishers within six months.
• Unified Pricing Rules (UPR) in Google Ad Manager will be removed, restoring publishers' ability to set pricing preferences across exchanges.
• The remedies require non-discriminatory access to Google Ads (AdWords) demand, potentially shifting bids from AdX to other exchanges.

ProSiebenSat.1 appoints new heads for audio and Studio71

ProSiebenSat.1 is restructuring its audio and podcast business following the departure of Alexander Krawczyk, who led both the audio division and content network Studio71. Krawczyk will leave the company on January 14, 2027, at his own request. The company is promoting internal experts to ensure continuity: Karin Kessler, with SevenOne Audio since 2019 and a key builder of its podcast unit, will become Senior Vice President Audio. Bianca Stephan, also a podcast veteran, takes on the role of Senior Vice President Partner Management, overseeing partner relationships, the Premium Audio Network, and internationalization. Both report to Silke Kuisle, who became Chief Digital Business Officer in September. At Studio71, Sven Hanke will assume overall leadership.

• Alexander Krawczyk leaves ProSiebenSat.1 on January 14, 2027, at his own request.
• Karin Kessler becomes Senior Vice President Audio at Seven.One Audio, having been with the company since 2019.
• Bianca Stephan becomes Senior Vice President Partner Management at Seven.One Audio.