Raptive

Raptive operates a hybrid media monetisation and ad sales model. On the supply side, it signs creators, publishers, and enterprise media owners onto managed monetisation programmes, handling ad operations, optimisation, demand access, and yield management. On the demand side, it sells aggregated inventory and audience access to advertisers and agencies through programmatic channels, direct campaigns, and packaged creator-led offerings. It creates value by combining scaled independent publisher supply, operational expertise, and proprietary audience insights, then monetising that supply more effectively than many publishers could achieve alone.

Raptive is the trading name of CMI Marketing, Inc., a US-based media monetisation company that operates a creator network, publisher monetisation platform, and advertising sales business. It aggregates advertising inventory across independent creator and publisher sites, packages that supply for brands and agencies, and provides managed ad operations, optimisation, direct sales, and programmatic demand access. It also offers data-driven audience and targeting products for advertisers through Raptive Intelligence.

The company makes money primarily by taking a share of advertising revenue generated across its network and by delivering managed monetisation services to creators, publishers, and enterprise media owners. Its direct customers are advertisers, agencies, independent creators, and publishers rather than consumers. The business sits between open-web publishers seeking higher yield and advertisers seeking scaled access to creator-led, premium environments.