Raptive

The company operates a two‑sided advertising and media network. On the supply side, it contracts with independent creators and web publishers to manage their digital advertising monetisation. Publishers integrate the company’s ad code and video player, and access a web‑based dashboard to enrol, configure ad layouts and track performance. In return, the company aggregates their inventory, manages yield, and connects them to programmatic demand sources and private marketplace deals.

On the demand side, the company sells media and audience reach to brands and agencies via programmatic channels and bespoke campaign arrangements, positioning its network as curated, brand‑safe inventory at agreed CPMs or similar media rates. Value is created for publishers by increasing effective RPMs and simplifying ad operations, and for advertisers by providing scaled access to category‑focused creator audiences through a single buying relationship.

Raptive (formerly CafeMedia/AdThrive) is a United States–based digital media and advertising technology company that manages advertising monetisation for independent online creators and publishers, and sells media and audience access to advertisers. It operates a managed service built around proprietary ad code, yield operations and a publisher dashboard, alongside programmes such as Raptive Rise for smaller but growing sites.

The company earns revenue from a percentage of advertisers’ spend on display, video and related ad formats across its publisher network, typically retaining about 25% of gross ad revenue and remitting 75% to publishers on a net‑45 schedule. Its paying customers are publishers and creators who agree to revenue‑share terms, and brands and agencies that buy campaigns and programmatic access to the network’s inventory and audiences.