Raptive
Managed publisher monetisation and media sales platform for creators.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- CMI Marketing, Inc.
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- United States
- Company size
- 201–500
- Market role
- Media Sales House
- Official website
- raptive.com
What Raptive does
Raptive operates a managed monetisation marketplace for digital publishers and creators. It aggregates premium independent inventory, optimises yield through proprietary technology and ad operations, and sells that inventory to advertisers through programmatic channels, private marketplaces, and direct deals. The company creates value by increasing publisher RPMs, simplifying ad stack management, and offering brands scaled access to curated, brand-safe audiences.
Category differentiation
Raptive is not a consumer publishing brand or a self-serve DSP. It is a managed publisher monetisation and media sales platform for creators, publishers, brands, and agencies.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Raptive is a private US-based media sales house and publisher monetisation platform serving independent creators, website publishers, enterprise media companies, advertisers, and agencies. The company combines managed ad operations, proprietary monetisation technology, premium demand relationships, private marketplace access, and direct sales to increase advertising yield across a curated network of publisher inventory. It also provides audience intelligence and contextual insights derived from first-party interaction data across that network.
Company news briefing
Briefing updated:
Building on its recent AI-focused initiatives, Raptive has continued to expand its market presence with the launch of Apex to support media companies in reshaping their ad monetisation strategies. Reinforcing this direction, Chief Growth Officer Marc McCollum has emphasised audience growth and revenue diversification as a combined priority, further evidenced by a recent case study detailing how Raptive helped Heavy navigate AI disruption.
Business model & monetisation
Raptive monetises primarily through a revenue-share model on publisher advertising income, taking a percentage of ad revenue generated through its managed monetisation stack. It also earns from managed media buying, private marketplace transactions, and direct campaign sales to advertisers and agencies across its network. Additional monetisation comes from data and analytics products that improve targeting, planning, and campaign performance. The company does not primarily rely on self-serve SaaS subscriptions; its core commercial model is managed service plus media monetisation.
- Publisher ad revenue share
- Percentage take-rate on monetised inventory
- Advertiser direct campaigns and private marketplace deals
- Media sales and managed campaign revenue
- Managed ad operations and monetisation services
- Service fee / retainer embedded in publisher relationships
- Audience intelligence and analytics activation
- Data-informed campaign and planning monetisation
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
CMI Marketing, Inc. d/b/a Raptive
IAB vendor record: 996
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4, 5, 6, 7, 8, 10
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Competitors & alternatives
- BCN Brand Community Network
German media sales house with cross-media adtech and audience products.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
How Raptive helped Heavy turn AI disruption into an independent growth engine
Recorded impact score: 2/5
New case study published October 2, 2026, detailing how Raptive helped Heavy turn AI disruption into an independent growth engine.
Google Antitrust Remedies: Practical Effects on Ad Ecosystem
AdTech Policy & Regulation · Recorded impact score: 4/5
Ari Paparo analyzes the practical implications of the Google antitrust remedies for publishers, ad exchanges, agencies, and advertisers. Publishers may gain the ability to switch ad servers more easily, as AdX will be required to bid into other ad servers and Prebid, and the removal of Unified Pricing Rules (UPR) will allow them to manipulate demand pricing in GAM. Ad exchanges could benefit from non-discriminatory access to Google Ads demand, though technical and operational hurdles remain. Agencies with supply-path optimization strategies may find new leverage, and the exclusion of DV360 from remedies could create bidding differences between Google's DSP and ad network. The article outlines potential opportunities and challenges across the digital media ecosystem.
- Google antitrust remedies include allowing AdX to bid into other ad servers and Prebid, enabling easier ad server migration for publishers within six months.
- Unified Pricing Rules (UPR) in Google Ad Manager will be removed, restoring publishers' ability to set pricing preferences across exchanges.
Raptive Launches Apex as Media Companies Rethink the Future of Ad Monetization
Recorded impact score: 5/5
Raptive Launches Apex as Media Companies Rethink the Future of Ad Monetization
Explore company relationships
Questions about Raptive
What is Raptive?
Raptive is a managed ad monetisation and media sales platform that helps creators and publishers grow advertising revenue and gives brands access to curated premium inventory.
Who uses Raptive?
Independent creators, bloggers, website publishers, enterprise media companies, brands, advertisers, and media agencies use Raptive.
How does Raptive make money?
Raptive makes money mainly through a share of publisher ad revenue, plus managed campaign sales, private marketplace deals, and related monetisation services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
30 publicly documented primary sources and citations linked across the market graph.
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