Publisher & Media Owner
ProSieben vs VOX
Structured technology and market comparison · 2026
Direct Feature Comparison
ProSieben · vs · VOXGerman broadcast channel brand with digital video distribution.
German TV publisher brand within RTL’s broadcast and digital ecosystem.
Analyze all overlapping signals and tech stacks for ProSieben and VOX
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Comparison Analysis
What is the main difference between ProSieben and VOX?
When comparing ProSieben and VOX, both platforms operate within the Video Streaming Platform, Connected TV (CTV) & OTT, and Media Sales & Inventory Monetisation ecosystem. ProSieben is positioned as German broadcast channel brand with digital video distribution, whereas VOX focuses on German TV publisher brand within RTL’s broadcast and digital ecosystem. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to ProSieben and VOX?
When evaluating ProSieben and VOX, enterprise buyers also consider other platforms in Video Streaming Platform, Connected TV (CTV) & OTT, and Media Sales & Inventory Monetisation. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of ProSieben and VOX compare?
ProSieben is headquartered in DE (founding year unrecorded) with Unknown. VOX is based in DE (founding year unrecorded) with Unknown. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: ProSieben vs VOX
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
ProSieben
Recent Signals
- ·DWDLBroadcast Ratings
ProSieben's 'Jenke. Report' Attracts Older Audience
ProSieben's 'Jenke. Report' scored strong ratings on Thursday evening, drawing 930,000 total viewers, including 420,000 in the 14-49 age group, achieving a 12.2% market share in that key demo. The show also attracted an older audience, with a 9.4% market share among 14-59 year-olds. Later episodes of 'Jenke. Crime' saw lower reach but still performed well in the key demo. Meanwhile, Sat.1's 'Promi Big Brother' stayed above one million viewers, while Kabel Eins' 'Rosins Restaurants' struggled with only 390,000 viewers and a 2.8% market share.
- 'Jenke. Report' achieved 930,000 total viewers and 420,000 in the 14-49 age group.
- The show reached a 12.2% market share in the 14-49 demographic.
- ProSieben attracted an older audience with a 9.4% market share among 14-59 year-olds.
- ·DWDLTV Ratings / Broadcasting
Masked Singer Ratings Slightly Up Before Finale
The German TV show 'The Masked Singer' on ProSieben continues to underperform, with ratings slightly increasing one week before the finale. On the evening of October 14, 2026, only 850,000 viewers watched the show, including 190,000 in the 14-49 demographic, resulting in a 7.1% market share. In comparison, 'Galileo' on the same network had 170,000 young viewers. The most successful broadcaster for younger audiences that evening was Sat.1 with 'Promi Big Brother', attracting 390,000 viewers in the 14-49 group (12.3% market share). RTL's 'Mario Barth deckt auf' attracted 290,000 younger viewers (9.3%), while 'Stern TV' achieved 13.2% market share in the target demographic. ProSieben's prime time performance remains weak.
- 'The Masked Singer' on ProSieben had 850,000 total viewers and 190,000 in the 14-49 demographic on October 14, 2026.
- The show achieved only a 7.1% market share in the 14-49 target group.
- Sat.1's 'Promi Big Brother' was the most successful show among younger audiences with 390,000 viewers in the 14-49 group (12.3% market share).
- ·DWDLTV Ratings
TV Total Wins Younger Audience; Experte für alles on Rise
On Tuesday, ProSieben achieved a market-leading 8.5% daily market share among viewers aged 14-49, ahead of Sat.1 and RTL. The show "TV Total" with Sebastian Pufpaff attracted an average of 930,000 viewers, with a 14.4% market share in the 14-49 demographic and 9.6% among 14-59 year olds. The subsequent show "Experte für alles" recovered from its previous all-time low, drawing 380,000 viewers, an increase of 120,000 from the prior week, and achieving a 9.6% market share in the 14-49 group, its best since April of the previous year. Other ProSieben programs like "taff" (10.7%), "Newstime" (11.9%), and "Galileo" (9.2%) also contributed. Kabel Eins's "Terminator: Die Erlösung" achieved a 6.7% market share, and Vox's "Die Welpen kommen" reached 6.2%. RTLzwei's repeat of "Hartz und Herzlich" only managed a 3.8% market share.
- ProSieben achieved a daily market share of 8.5% among viewers aged 14-49, leading over Sat.1 and RTL.
- "TV Total" with Sebastian Pufpaff attracted 930,000 viewers and a 14.4% market share in the 14-49 demographic.
- "Experte für alles" drew 380,000 viewers, up 120,000 from the previous week, and achieved a 9.6% market share in the 14-49 group.
VOX
Recent Signals
- ·DWDLTV Ratings / Broadcasting
Masked Singer Ratings Slightly Up Before Finale
The German TV show 'The Masked Singer' on ProSieben continues to underperform, with ratings slightly increasing one week before the finale. On the evening of October 14, 2026, only 850,000 viewers watched the show, including 190,000 in the 14-49 demographic, resulting in a 7.1% market share. In comparison, 'Galileo' on the same network had 170,000 young viewers. The most successful broadcaster for younger audiences that evening was Sat.1 with 'Promi Big Brother', attracting 390,000 viewers in the 14-49 group (12.3% market share). RTL's 'Mario Barth deckt auf' attracted 290,000 younger viewers (9.3%), while 'Stern TV' achieved 13.2% market share in the target demographic. ProSieben's prime time performance remains weak.
- 'The Masked Singer' on ProSieben had 850,000 total viewers and 190,000 in the 14-49 demographic on October 14, 2026.
- The show achieved only a 7.1% market share in the 14-49 target group.
- Sat.1's 'Promi Big Brother' was the most successful show among younger audiences with 390,000 viewers in the 14-49 group (12.3% market share).
- ·DWDLMedia & Broadcasting
RTL reveals behind-the-scenes, competes with own Vox
RTL Deutschland is expanding its successful 'Inside' documentary series with four new episodes airing on Wednesdays at 8:15 PM starting November 4, 2026. The episodes will explore the inner workings of major German companies: Aldi, dm and Rossmann, Dr. Oetker, and Lindt. The spring season of 'Inside' achieved over 20% market share among young audiences, particularly with the AIDA episode. Meanwhile, Vox, a sister channel within the RTL Group, is airing its own two-part behind-the-scenes documentary about Eurowings on the same evenings and timeslot, creating direct internal competition. This scheduling conflict is noteworthy because programming across RTL Deutschland is now centrally coordinated by Oliver Schablitzki, raising questions about the lack of coordination between the two channels.
- RTL will air four new 'Inside' episodes starting November 4, 2026, focusing on Aldi, dm/Rossmann, Dr. Oetker, and Lindt.
- The spring 'Inside' season achieved over 20% market share among young audiences.
- Vox will air a two-part Eurowings documentary on November 4 and 11, 2026, in the same timeslot.
- ·DWDLTV Ratings
Promi BB Ratings Solid Despite Drop; TV Total Wins
On the second day of the new season, Sat.1's 'Promi Big Brother' experienced a decline in viewership across all key demographics, yet market shares remained solid. Total audience fell from 1.26 million on the premiere to 1.11 million, while the 14-49 demographic share dropped to 12.3%. The late-night spin-off and livestream also saw strong figures. Meanwhile, ProSieben's 'TV Total' led among younger audiences with a 13.4% share in the 14-49 group, although slightly down from previous weeks. The following show, 'Experte für alles' with Klaas Heufer-Umlauf, struggled, dropping to 260,000 total viewers and a 5.5% share, failing to retain the audience. Vox's 'Die Welpen kommen' hit a new low, while Kabel Eins's 'Terminator 2' performed modestly.
- Sat.1's 'Promi Big Brother' lost viewers on day two, dropping from 1.26M to 1.11M total, but 14-49 share was 12.3%.
- ProSieben's 'TV Total' won primetime among young viewers with 13.4% share (14-49) and 920,000 total viewers.
- Follow-up show 'Experte für alles' fell to 260,000 total viewers and 5.5% share (14-49).
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners ProSieben and VOX share across the market ecosystem.
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