Publisher & Media Owner · vs · Media Sales House
ProSieben vs Visoon
Structured technology and market comparison · 2026
Direct Feature Comparison
ProSieben · vs · VisoonGerman broadcast channel brand with digital video distribution.
German media sales house for TV, CTV and programmatic video.
Analyze all overlapping signals and tech stacks for ProSieben and Visoon
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Comparison Analysis
What is the main difference between ProSieben and Visoon?
When comparing ProSieben and Visoon, both platforms operate within the Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and Media Sales & Inventory Monetisation ecosystem. ProSieben is positioned as German broadcast channel brand with digital video distribution, whereas Visoon focuses on German media sales house for TV, CTV and programmatic video. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to ProSieben and Visoon?
When evaluating ProSieben and Visoon, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and Media Sales & Inventory Monetisation. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of ProSieben and Visoon compare?
ProSieben is headquartered in DE (founding year unrecorded) with Unknown. Visoon is based in DE (founded in 2016) with 50–200 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: ProSieben vs Visoon
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
ProSieben
Recent Signals
- ·DWDLBroadcast Ratings
ProSieben's 'Jenke. Report' Attracts Older Audience
ProSieben's 'Jenke. Report' scored strong ratings on Thursday evening, drawing 930,000 total viewers, including 420,000 in the 14-49 age group, achieving a 12.2% market share in that key demo. The show also attracted an older audience, with a 9.4% market share among 14-59 year-olds. Later episodes of 'Jenke. Crime' saw lower reach but still performed well in the key demo. Meanwhile, Sat.1's 'Promi Big Brother' stayed above one million viewers, while Kabel Eins' 'Rosins Restaurants' struggled with only 390,000 viewers and a 2.8% market share.
- 'Jenke. Report' achieved 930,000 total viewers and 420,000 in the 14-49 age group.
- The show reached a 12.2% market share in the 14-49 demographic.
- ProSieben attracted an older audience with a 9.4% market share among 14-59 year-olds.
- ·DWDLTV Ratings / Broadcasting
Masked Singer Ratings Slightly Up Before Finale
The German TV show 'The Masked Singer' on ProSieben continues to underperform, with ratings slightly increasing one week before the finale. On the evening of October 14, 2026, only 850,000 viewers watched the show, including 190,000 in the 14-49 demographic, resulting in a 7.1% market share. In comparison, 'Galileo' on the same network had 170,000 young viewers. The most successful broadcaster for younger audiences that evening was Sat.1 with 'Promi Big Brother', attracting 390,000 viewers in the 14-49 group (12.3% market share). RTL's 'Mario Barth deckt auf' attracted 290,000 younger viewers (9.3%), while 'Stern TV' achieved 13.2% market share in the target demographic. ProSieben's prime time performance remains weak.
- 'The Masked Singer' on ProSieben had 850,000 total viewers and 190,000 in the 14-49 demographic on October 14, 2026.
- The show achieved only a 7.1% market share in the 14-49 target group.
- Sat.1's 'Promi Big Brother' was the most successful show among younger audiences with 390,000 viewers in the 14-49 group (12.3% market share).
- ·DWDLTV Ratings
TV Total Wins Younger Audience; Experte für alles on Rise
On Tuesday, ProSieben achieved a market-leading 8.5% daily market share among viewers aged 14-49, ahead of Sat.1 and RTL. The show "TV Total" with Sebastian Pufpaff attracted an average of 930,000 viewers, with a 14.4% market share in the 14-49 demographic and 9.6% among 14-59 year olds. The subsequent show "Experte für alles" recovered from its previous all-time low, drawing 380,000 viewers, an increase of 120,000 from the prior week, and achieving a 9.6% market share in the 14-49 group, its best since April of the previous year. Other ProSieben programs like "taff" (10.7%), "Newstime" (11.9%), and "Galileo" (9.2%) also contributed. Kabel Eins's "Terminator: Die Erlösung" achieved a 6.7% market share, and Vox's "Die Welpen kommen" reached 6.2%. RTLzwei's repeat of "Hartz und Herzlich" only managed a 3.8% market share.
- ProSieben achieved a daily market share of 8.5% among viewers aged 14-49, leading over Sat.1 and RTL.
- "TV Total" with Sebastian Pufpaff attracted 930,000 viewers and a 14.4% market share in the 14-49 demographic.
- "Experte für alles" drew 380,000 viewers, up 120,000 from the previous week, and achieved a 9.6% market share in the 14-49 group.
Visoon
Recent Signals
- ·DWDLTV Advertising
German TV Sales Houses Shift to Selling Business Outcomes
At the dmexco digital marketing fair in Cologne, German TV advertising sales houses (Ad Alliance, Seven.One Media, Visoon) presented strategies to overcome the TV advertising crisis by integrating data and targeting capabilities. They emphasized moving beyond mere reach to delivering measurable business results for advertisers. Seven.One Media demonstrated a case with More Nutrition, linking TV spot airings with Shopify data to show traffic spikes. Visoon advocated for a converged approach across linear TV, streaming, and addressable TV. The industry is working to become more targetable, automated, and measurable, while maintaining the trust and brand-safe environment of traditional television. The shift reflects an effort to compete with digital platforms like Google and Meta by offering data-driven, outcome-based advertising.
- The article was published on 23.09.2026 by DWDL.de.
- Ad Alliance, Seven.One Media, and Visoon presented strategies at dmexco to modernize TV advertising.
- Seven.One Media aims to sell business results, not just contacts.
Compare their exact ecosystem overlaps.
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