Promptwatch vs SCAILE

Reddit citations plunge in ChatGPT, raising advertiser concerns

Analysts report a sudden, steep fall in Reddit-sourced citations in ChatGPT Search: PromptWatch recorded an 86% decline (from about 3.83% to ~0.52%) after August 14, and Petra Labs observed roughly an 80% drop with other social-platform citations also down. OpenAI declined to explain the change; observers suggest causes including ChatGPT’s source‑selection behavior, Reddit moderation to curb spam and low‑quality AI content, shifts in Reddit–OpenAI licensing or negotiations, or commercial motives as OpenAI builds advertising and retailer integrations. A similar, disruptive collapse previously followed Google removing a search parameter used by scrapers. Marketers warn the volatility undermines AI/GEO visibility strategies and reinforces the value of owned, first‑party content and authentic community engagement over manipulative tactics.

• PromptWatch tracked Reddit’s share of ChatGPT citations falling from ~3.83% (mid‑July to early August) to ~0.52% after August 14 — an 86% drop.
• Petra Labs’ analysis observed roughly an 80% decline in Reddit citations on ChatGPT and decreases in citations from other social platforms.
• Gizmodo asked OpenAI about the citation drop; OpenAI did not provide an explanation.

Promptwatch CEO on Generative Engine Optimization (GEO)

Promptwatch founder and CEO Gijs de Groot discusses how search behavior is shifting from traditional engines like Google to AI-driven systems, and why brands must optimize across a broader information ecosystem—what he calls Generative Engine Optimization (GEO). Promptwatch, founded in March 2025, offers a platform that measures brand visibility in AI dialog systems, uses CDN log data and other signals to recommend technical and editorial optimizations, and has introduced a new solution called "Agentic AI Search Optimization" that can apply optimizations automatically. De Groot stresses the continuing importance of owned websites, high-quality content, and trusted sources while warning against mass low-quality AI content and an exclusive reliance on LLM-centered strategies.

• Promptwatch was founded in March 2025.
• Promptwatch offers a platform to optimize brand visibility in AI-driven dialog systems and to measure visibility in language-model answers.
• Promptwatch's entry packages start at €85 per month; the company also offers business licenses and enterprise solutions.

How ChatGPT surfaces local businesses

scaile inspected the streams behind 50 ChatGPT conversations across 12 industries: how local searches are rewritten, when maps appear, and how the business facts compare with Google Maps and Yelp.

How OpenAI ChatGPT search works: what the LLM does before it answers

New blog post: 'How OpenAI ChatGPT search works: what the LLM does before it answers' - What scaile learned from 200 Codex runs: how the LLM's learned knowledge, its search index and its page checks shape a ChatGPT answer, and what that means for your content.