Publisher & Media Owner · vs · Publisher & Media Owner
Prime Video vs Tubi
Structured technology and market comparison · 2026
Direct Feature Comparison
Prime Video · vs · TubiHybrid streaming platform with subscriptions, rentals, channels and video advertising.
Free AVOD streaming service and owned CTV advertising platform.
Comparison Analysis
What is the main difference between Prime Video and Tubi?
When comparing Prime Video and Tubi, both platforms operate within the Demand-Side Platform (DSP), In-App, and Publisher & Media Owner ecosystem. Prime Video is positioned as Hybrid streaming platform with subscriptions, rentals, channels and video advertising, whereas Tubi focuses on Free AVOD streaming service and owned CTV advertising platform. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Prime Video and Tubi?
When evaluating Prime Video and Tubi, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), In-App, and Publisher & Media Owner. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
Market Signals
Recent Market Signals & Activity: Prime Video vs Tubi
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Prime Video
Recent Signals
- ·DWDLTV Ratings
RTL's 'Gladiators' Premiere Fails to Impress in Ratings
RTL's new physical gameshow 'Gladiators - Die Show der Giganten' had a mediocre linear premiere on September 4, 2026. The show attracted only 700,000 viewers, falling below the one million mark. In the key 14-49 demographic, it achieved a 9.2% market share, while in the extended 14-59 target group it reached only 7.0%. This follows a lackluster performance on Prime Video where the show had been available for about a month. The article also mentions that other Friday night shows on Sat.1 and VOX struggled, while ProSieben's movie 'Deadpool' performed relatively better with an 8.3% market share.
- RTL's 'Gladiators' premiere drew 700,000 total viewers, below the 1 million mark.
- In the 14-49 demographic, 'Gladiators' achieved 9.2% market share; in 14-59 it got 7.0%.
- The show had been available on Prime Video for about a month prior to the linear premiere.
- ·DWDLPlatform
Prime Video to Release Final Season of 'Maxton Hall' in December
Amazon's Prime Video has officially announced that the third and final season of its hit German original series, 'Maxton Hall - Die Welt zwischen uns,' will premiere on December 9. Produced by UFA Fiction, the final season is based on 'Save Us,' the third novel in Mona Kasten's bestselling trilogy. The series stands as Prime Video's most successful international scripted original to date, with its previous season reaching the top spot on Prime Video charts in approximately 100 countries during its debut week, including Germany, the US, and the UK.
- Prime Video will premiere the third and final season of 'Maxton Hall' on December 9.
- The show is produced by UFA Fiction and is based on Mona Kasten's novel 'Save Us'.
- The series is Prime Video's most successful international scripted original series to date.
- ·DWDLTV (linear)
RTL halts 'Top Dog Germany' after five seasons
RTL has confirmed it will not commission further episodes of the dog competition show 'Top Dog Germany' after five seasons. A network spokesperson told DWDL.de that no new episodes are currently planned, though a future return is not ruled out. The programme was produced by RTL Studios and delivered reliable ratings—averaging over 11% market share in the 14–49 demo and roughly 1.3 million viewers overall—yet RTL is prioritising the German adaptation of 'Gladiators', presented by Laura Wontorra, Frank Buschmann and Jan Köppen. The news was published by DWDL.de on 2026-08-23.
- RTL confirmed that no new episodes of 'Top Dog Germany' are currently planned.
- 'Top Dog Germany' has run for five seasons and was produced by RTL Studios.
- The show averaged more than 11% market share in the 14–49 age group and about 1.3 million viewers overall.
Tubi
Recent Signals
- ·Cord Cutters NewsContent Distribution
MLW Wrestling Comes to Tubi in New Free Streaming Deal
Major League Wrestling (MLW) announced a new streaming distribution agreement with Tubi, bringing its weekly series 'MLW FUSION' to the free, ad-supported platform. New episodes will stream every Thursday at 8 p.m. ET, starting September 17. MLW's founder and CEO, Court Bauer, emphasized the brand's commitment to free, accessible wrestling. The deal leverages Tubi's reported 110 million monthly active users. This move follows a similar partnership with Veeps in May and keeps the series available on YouTube and other outlets. Tubi is expanding its wrestling content, also hosting WWE Evolve and AEW Dynamite. The agreement highlights the growing trend of wrestling promotions distributing content via FAST platforms.
- MLW and Tubi announced a streaming distribution agreement for 'MLW FUSION'.
- New episodes will stream every Thursday at 8 p.m. ET, starting September 17.
- Tubi has approximately 110 million monthly active users.
- ·Cord Cutters NewsMarketing
Tubi Launches Emotional Marketing Campaign with Movie Recommendation Hotline
Tubi, Fox Corporation's free ad-supported streaming service, launched its largest-ever global brand campaign, 'Find Any Feeling For Free,' on September 10, 2026. The campaign connects viewers' emotions with movie and show recommendations, featuring nine 15-second commercials created with agency Mischief @ No Fixed Address. In the US, Tubi introduced TubiFone, a hotline (1-833-605-TUBI) where callers receive personalized suggestions based on their mood. This launch coincides with Tubi announcing over 110 million monthly active users, a 14% year-over-year increase, across markets including the US, Canada, Mexico, Latin America, UK, and Australia. CMO Nicole Parlapiano emphasized that content choices are often driven by emotional needs, and the campaign taps into that. The initiative aims to strengthen Tubi's brand as a destination for free, emotionally resonant content.
- Tubi launched its largest-ever global campaign 'Find Any Feeling For Free' on September 10, 2026.
- The campaign includes nine 15-second commercials created with Mischief @ No Fixed Address.
- A TubiFone hotline (1-833-605-TUBI) in the US offers interactive movie recommendations based on mood.
- ·Cord Cutters NewsVideo Streaming Platform
Tubi Launches Permanent Horror Hub
Tubi announced the launch of the Terror on Tubi Hub, a permanent hub for horror content across its platform. Tubi says users stream over 53 million hours of horror each month and the service offers more than 13,000 hours of horror programming. The hub will centralize existing horror titles and add new Tubi Original feature films (including Buzzkill and R.L. Stine’s: Pumpkinhead 2) plus creator-led series. Terror on Tubi will be available on web, mobile and connected devices and will roll out in Canada, the U.K., Australia, and Latin America with region-tailored content.
- Tubi launched the Terror on Tubi Hub as a permanent destination for horror content.
- Tubi reports users stream over 53 million hours of horror per month on the platform.
- Tubi has more than 13,000 hours of horror content available.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Prime Video and Tubi share across the market ecosystem.