Pontiac Intelligence vs PubMatic

Premium CTV in APAC Enters the Performance Era: Insights from the CTV Customer Advisory Forum

PubMatic's blog highlights a new post on premium CTV in APAC, discussing insights from the CTV Customer Advisory Forum. The post appears to be a new addition to their blog feed.

PubMatic Adds Show-Level CTV Targeting via Silverpush Partnership

PubMatic and Silverpush have partnered to launch global episode-level contextual targeting for CTV inventory on PubMatic's supply-side platform. This integration allows buyers to curate ad inventory based on content context—such as genre, programme type, or brand safety—before bidding, without relying on cookies or user-level data. Advertisers can select from over 50 pre-built segments, applied pre-bid, across PubMatic's CTV supply, which includes 28 of the top 30 global streamers. Early results indicate improvements in brand awareness, consideration, conversion, and lower cost-per-view, with one WPP campaign achieving 20% higher conversion rates. PubMatic continues to offer audience-based targeting, but notes that combining both approaches may limit scale. The segments are now available globally via PubMatic and leading DSPs.

• PubMatic and Silverpush announced global episode-level contextual CTV segments, enabling pre-bid targeting based on content context.
• The integration covers all CTV supply within PubMatic, including 28 of the top 30 global streamers.
• Buyers can select from 50+ pre-built contextual and brand-safety segments, applied pre-bid, without using cookies or user-level data.

8-K Financial Filing Analysis for PubMatic (2026-08-12)

PubMatic, Inc. announced the appointment of Megan Ramm as Global Chief Revenue Officer, effective August 10, 2026. In this leadership role, Ms. Ramm will oversee PubMatic's global revenue strategy and go-to-market execution across the Americas, EMEA, and APAC regions. Ms. Ramm brings extensive industry experience, having previously served as Head of Global Sales at Uber Advertising, alongside prior senior sales positions at Snap Inc., Google LLC, Forbes Media, and Thomson Reuters. Her compensation package includes an initial annual base salary of $500,000, a target annual performance bonus of $500,000, a new-hire RSU grant valued at $3,450,000, and a target annual equity award of $2,300,000 vesting over four years.

• Megan Ramm was appointed Global Chief Revenue Officer effective August 10, 2026, overseeing revenue across Americas, EMEA, and APAC.
• Compensation includes an annual base salary of $500,000, an annual target performance bonus of $500,000, and a $3,450,000 new-hire RSU grant vesting over four years.
• Ms. Ramm brings key adtech leadership experience from Uber Advertising (Head of Global Sales), Snap Inc., and Google LLC.