Pixability vs Tatari

Adelaide's AU Ecosystem Reaches 100 Partners

Adelaide's AU (Attention Unit) ecosystem has expanded to 100 partners, with the addition of Pixability, Sightly, Silverpush, and Cadent as the first members of a new video curation category. This expansion helps curators and their advertising clients assess, validate, and improve the quality of curated video inventory. The inclusion of these partners underscores the growing importance of attention measurement in video advertising, providing advertisers with tools to better understand and optimize campaign performance.

• Adelaide's AU ecosystem has reached 100 partners.
• Pixability, Sightly, Silverpush, and Cadent joined as first members of the video curation category.
• The expansion targets quality assessment and improvement of curated video inventory.

Pixability Launches New Solution to Help Advertisers Avoid AI Slop on YouTube

Pixability has launched a new solution to help advertisers avoid AI slop on YouTube, as covered by Digiday and AdExchanger.

Pixability Launches New Solution to Help Advertisers Avoid ‘AI Slop’ on YouTube

Powered by Pixie Agentic AI and Famous Birthdays Creator Verification Data, New Capability Helps Distinguish High-Quality Content and Verify Human Creators

Petzey CMO Ameetess Dira on Marketing's Role Across Business

In this interview at Brandweek 2026, Jenny Rooney speaks with Ameetess Dira, CMO of Petzey, an on-demand pet telehealth app. Dira discusses why marketing should be integrated into product, technology, and finance conversations, emphasizing that the CMO's primary team is the executive team. She explains that purpose alignment is non-negotiable when choosing employers, and she deliberately seeks underserved problems, like senior dog adoption, as brand opportunities. Dira also recounts how during the LA fires, she opened Petzey's platform for free wellness checks, prioritizing long-term brand trust over short-term revenue. She believes AI will make storytelling more valuable, not less, and underscores the importance of CEO trust in enabling CMOs to take meaningful risks.

• Ameetess Dira is CMO of Petzey, an on-demand pet telehealth app with over 1,000 pet professionals in the U.S.
• Dira opened Petzey's platform for free wellness checks during the LA fires.
• Petzey provides telehealth services for pets.

Tatari launches ML-powered CTV ad optimization engine

Tatari, a leading platform for buying and measuring Convergent TV ads, announced the launch of Tatari Max, an AI-driven optimization engine operating at the ad-server level. This industry-first technology improves CTV campaign performance by intelligently routing each impression to the most responsive households. Built on Tatari's Upstream platform and Foundational TV data set, Tatari Max analyzes 300 terabytes of response data, processes 180 million conversion events daily, and leverages over $9 billion in managed spend. In testing, campaigns using Tatari Max achieved a 19% median improvement in incremental CPAs. Early adopters like Rylo and Rhoback saw significant conversion increases of 36% and 32%, respectively. Rhoback also saw a 10% increase in site visits during a one-month Hulu campaign. The engine offers full transparency and continuous A/B testing, positioning it as a more accountable alternative to walled-garden optimization tools.

• Tatari launched Tatari Max, an AI-driven optimization engine operating at the ad-server level for CTV campaigns.
• Tatari Max is built on Tatari's Upstream platform and Foundational TV data set, analyzing 300 terabytes of response data, 180 million daily conversion events, and over $9 billion in managed spend.
• In testing, campaigns using Tatari Max achieved a 19% median improvement in incremental CPAs.

Brandweek 2026: Retention Over Acquisition, Says CMO Doug Zarkin

At Adweek's Brandweek 2026, CMO and author Doug Zarkin discussed why brands over-focus on customer acquisition at the expense of retention. He argued that retention deserves equal energy and budget as acquisition, as churn often signals operational issues rather than marketing failures. Zarkin introduced his 'Think Human' philosophy, advocating for treating customers with personal care, and emphasized the importance of effectiveness over being the smartest person in the room. The episode was part of the Marketing Vanguard series, presented in partnership with Tatari.

• Doug Zarkin, CMO and author, spoke at Brandweek 2026 on retention vs. acquisition.
• Zarkin served over 11 years leading marketing at Pearle Vision.
• The episode was recorded live during Brandweek 2026 and presented in partnership with Tatari.