Pixability vs Silverpush

Adelaide's AU Ecosystem Reaches 100 Partners

Adelaide's AU (Attention Unit) ecosystem has expanded to 100 partners, with the addition of Pixability, Sightly, Silverpush, and Cadent as the first members of a new video curation category. This expansion helps curators and their advertising clients assess, validate, and improve the quality of curated video inventory. The inclusion of these partners underscores the growing importance of attention measurement in video advertising, providing advertisers with tools to better understand and optimize campaign performance.

• Adelaide's AU ecosystem has reached 100 partners.
• Pixability, Sightly, Silverpush, and Cadent joined as first members of the video curation category.
• The expansion targets quality assessment and improvement of curated video inventory.

Pixability Launches New Solution to Help Advertisers Avoid AI Slop on YouTube

Pixability has launched a new solution to help advertisers avoid AI slop on YouTube, as covered by Digiday and AdExchanger.

Pixability Launches New Solution to Help Advertisers Avoid ‘AI Slop’ on YouTube

Powered by Pixie Agentic AI and Famous Birthdays Creator Verification Data, New Capability Helps Distinguish High-Quality Content and Verify Human Creators

Adelaide's AU Ecosystem Reaches 100 Partners

Adelaide's AU (Attention Unit) ecosystem has expanded to 100 partners, with the addition of Pixability, Sightly, Silverpush, and Cadent as the first members of a new video curation category. This expansion helps curators and their advertising clients assess, validate, and improve the quality of curated video inventory. The inclusion of these partners underscores the growing importance of attention measurement in video advertising, providing advertisers with tools to better understand and optimize campaign performance.

• Adelaide's AU ecosystem has reached 100 partners.
• Pixability, Sightly, Silverpush, and Cadent joined as first members of the video curation category.
• The expansion targets quality assessment and improvement of curated video inventory.

Contextual Intelligence Reshapes Campaign Targeting Strategies

During an ADWEEK House panel co-hosted with Silverpush, industry experts discussed how contextual intelligence is transforming ad targeting by focusing on content context rather than user identity. Amy Unrau of Silverpush explained that understanding video content allows for precise brand-content matching, reducing media waste. Sydney Axelrod from Good Apple highlighted a pharma campaign for an eye-care brand that used contextual signals like retirement cruises and classic TV shows to reach older audiences, achieving a 3X brand lift. Scott Stewart of Epitaph Group shared a sensitive campaign for Kids Help Phone that targeted self-harm searches on YouTube, earning recognition at Cannes Lions. The panel also addressed measurement challenges, with Stewart noting that longer engagement and higher completion rates correlate with downstream results, while Unrau emphasized ongoing efforts to tie omnichannel contextual strategies to performance metrics.

• Silverpush co-hosted an ADWEEK House panel on contextual intelligence.
• Good Apple's eye-care client achieved a 3X brand lift using contextual targeting.
• Epitaph Group's Kids Help Phone campaign earned recognition at Cannes Lions 2026.

PubMatic Adds Show-Level CTV Targeting via Silverpush Partnership

PubMatic and Silverpush have partnered to launch global episode-level contextual targeting for CTV inventory on PubMatic's supply-side platform. This integration allows buyers to curate ad inventory based on content context—such as genre, programme type, or brand safety—before bidding, without relying on cookies or user-level data. Advertisers can select from over 50 pre-built segments, applied pre-bid, across PubMatic's CTV supply, which includes 28 of the top 30 global streamers. Early results indicate improvements in brand awareness, consideration, conversion, and lower cost-per-view, with one WPP campaign achieving 20% higher conversion rates. PubMatic continues to offer audience-based targeting, but notes that combining both approaches may limit scale. The segments are now available globally via PubMatic and leading DSPs.

• PubMatic and Silverpush announced global episode-level contextual CTV segments, enabling pre-bid targeting based on content context.
• The integration covers all CTV supply within PubMatic, including 28 of the top 30 global streamers.
• Buyers can select from 50+ pre-built contextual and brand-safety segments, applied pre-bid, without using cookies or user-level data.