persoenlich.com vs SMG Swiss Marketplace Group

Swisscom launches AI-made 'devicemonials' campaign

Swisscom launched a campaign called “Devicemonials” (running since July) that stars devices—smartphones, laptops and tablets—narrating their everyday lives to promote Swisscom services. Basel agency Mona und Mateo devised the concept, characters and stories (it has held Swisscom’s advertising account since June 2025), while Zurich-based production company Stories handled film production. Visual raw footage was generated with AI video models, but humans carried out editing, postproduction, voice acting and final sound design; about twelve people worked on the production (excluding voice actors). Episodes are distributed nationwide on digital channels, social media, blue Cinemas and television, with a new installment each month through December. Swisscom disclosed AI use in its press release but did not label broadcast spots; agency and production leads say AI alters workflows without removing human creative decision-making.

• Campaign “Devicemonials” (since July) features devices as narrators; new episode monthly through December, aired nationwide on digital channels, social media, blue Cinemas and TV.
• Basel agency Mona und Mateo created the concept, stories and characters; it has held Swisscom’s ad account since June 2025.
• Zurich-based Stories provided film production; visual raw footage was generated with AI video models while humans managed editing, postproduction, voice acting and final sound design.

Migros Files Complaint Over Aldi Price-Comparison Ads

Migros has filed a formal complaint and demanded the withdrawal of an Aldi price-comparison advertising campaign. According to Tages-Anzeiger reporting cited by persoenlich.com, Aldi ran ads on 23 August on Sunday newspaper front pages and posters under the slogan “Mehr Familie, weniger zahlen,” showing a receipt-style comparison that claimed a 32% saving versus Migros (CHF 88.55 vs CHF 59.34). Migros criticizes that the receipt was not fully printed and that customers must visit a website to see the itemised comparison. Aldi also ran a second ad comparing organic products with Coop, claiming a 31% saving; Coop declined detailed comment. Aldi says the advertising is lawful and meant to show the financial benefit of switching to Aldi Suisse.

• Migros filed a complaint demanding the withdrawal of an Aldi price-comparison advertising campaign.
• Aldi ran ads on 23 August on Sunday newspaper front pages and posters under the slogan “Mehr Familie, weniger zahlen.”
• The ad showed a receipt comparison claiming Migros total CHF 88.55 vs Aldi CHF 59.34 — a 32% saving.

Zurich Council Rejects Air-Travel Ad Ban

The Zurich municipal council narrowly rejected a Green Party motion to ask the city executive to examine banning advertising for air travel, frequent-flyer programs and overseas holidays in public spaces. Proponents argued that air travel accounts for about a quarter of the Zurich population's indirect greenhouse-gas emissions and that restricting such advertising would help reach the city's net-zero-by-2040 goal. The left supported the motion while representatives from FDP, SVP and Die Mitte opposed it, citing infringements on economic and advertising freedom. The council voted 57 in favour to 61 against, so the motion was defeated. The article was published on persoenlich.com on 2026-08-26 and attributes reporting to sda/spo.

• Zurich municipal council rejected a Green Party motion to examine banning advertising for air travel, frequent-flyer programs and overseas holidays.
• The council vote was 57 yes to 61 no, and the motion was defeated.
• Supporters argued air travel causes roughly one quarter of the Zurich population's indirect greenhouse gas emissions and said ad restrictions could help reach the city's net-zero-2040 goal.

Ricardo Data Leak Affects 890,000 Accounts

Swiss online marketplace Ricardo suffered a data breach affecting approximately 890,000 user accounts. The unauthorized access, discovered on October 7, 2026, exposed names, postal addresses, and phone numbers, as well as company names for business customers. Email addresses and passwords were not compromised. Affected users were notified on October 10, and the company has filed a criminal complaint. The Federal Data Protection and Information Commissioner (FDPIC) and the Federal Office for Cybersecurity (BACS) have been informed. No ransom demands were made. Owner Swiss Marketplace Group (SMG) has implemented enhanced security measures, including AI-based fraud detection and multi-factor authentication, though the breach occurred despite these safeguards.

• Approximately 890,000 user accounts were affected in the Ricardo data breach.
• Exposed data included names, postal addresses, and phone numbers; business customers' company names were also leaked.
• Email addresses and passwords were not compromised.

SMG announces leadership changes in Real Estate and corporate functions

SMG Swiss Marketplace Group announces leadership changes in Real Estate and corporate functions, as detailed in a press release dated September 22, 2026.