AdTech Vendor · vs · AdTech Vendor

PEXP

Perion vs Xperi

Structured technology and market comparison · 2026

Direct Feature Comparison

Perion · vs · Xperi
Primary Market / Role
PerionAdTech Vendor
XperiAdTech Vendor
Platform Focus
Perion

Omnichannel adtech platform for advertisers, agencies and publishers.

Xperi

Media technology company spanning TV platforms, advertising, audio and radio licensing.

Company Size
Perion501–1,000 employees
Xperi1,001–5,000 employees
Headquarters
PerionIL
XperiUS
Year Founded
Perion2001
Xperi1990

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Comparison Analysis

What is the main difference between Perion and Xperi?

When comparing Perion and Xperi, both platforms operate within the Connected TV (CTV) & OTT, Audio Ads, and Publisher & Media Owner ecosystem. Perion is positioned as Omnichannel adtech platform for advertisers, agencies and publishers, whereas Xperi focuses on Media technology company spanning TV platforms, advertising, audio and radio licensing. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Perion and Xperi?

When evaluating Perion and Xperi, enterprise buyers also consider other platforms in Connected TV (CTV) & OTT, Audio Ads, and Publisher & Media Owner. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

Market Signals

Recent Market Signals & Activity: Perion vs Xperi

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

PE

Perion

Recent Signals

  • ·SEC APIfinancials

    6-K Financial Filing Analysis for Perion (2026-08-26)

    On August 26, 2026, Perion Network Ltd. announced via Form 6-K the acquisition of PRN, a prominent in-store retail media company. PRN maintains exclusive multi-year partnerships across major North American retail networks, significantly expanding Perion's digital out-of-home (DOOH) and retail media footprint. This strategic acquisition enhances Perion's omnichannel advertising capabilities, enabling advertisers and brands to reach high-intent consumers directly at the point of sale.

    • Perion Network Ltd. announced the acquisition of PRN, a leading in-store retail media network provider.
    • PRN brings exclusive multi-year retail partnerships across some of North America's largest retail chains.
    • The Form 6-K report was signed and formally filed by Chief Financial Officer Elad Tzubery on August 26, 2026.
  • ·AdExchangerAI

    SQREEM Appoints New CEO, Touts Behavioral Model Over LLM

    SQREEM, a behavioral intelligence company, appointed Stephen Yap as its new CEO. Yap, former CRO at Perion and a long-time Google executive, will lead the company's push to market its Large Behavioral Model (LBM) as a superior alternative to LLMs for predictive analytics. SQREEM's LBM uses state-space models to analyze behavioral correlations from real-time social media and open-web data, without relying on machine learning. The company claims this approach can generate audience personas and predict consumer behavior, citing examples like the correlation between green tea consumption and travel insurance purchases. SQREEM also demonstrated the model's practical use during the Cyclospora outbreak, helping a grocer client pivot its communication strategy based on audience insights.

    • SQREEM appointed Stephen Yap as its new CEO on September 23, 2026.
    • Stephen Yap previously served as CRO at Perion and spent nearly two decades at Google.
    • SQREEM's Large Behavioral Model (LBM) uses state-space models, not machine learning or LLMs.
  • ·Perion

    Perion Acquires PRN, a Leading In-Store Retail Media Company

    Perion acquires PRN, adding in-store media to complete the customer journey, with exclusive multi-year partnerships across some of North America’s largest retailers, for up to $12 million.

XP

Xperi

Recent Signals

  • ·SEC APIfinancials

    8-K Financial Filing Analysis for Xperi (2026-08-07)

    On August 6, 2026, Xperi Inc. filed a Form 8-K under Item 7.01 (Regulation FD Disclosure) to issue a formal correction regarding statements made during its Q2 2026 earnings conference call held on August 5, 2026. During the call, management had incorrectly stated that the historical proportion of minimum-guarantee licensing agreements was in the single-digit percentage range of total revenue. The filing clarifies that minimum-guarantee agreements historically represent low-to-mid 20 percent of total revenue, and management projects them to reach the mid-20 percent range or slightly higher for the full fiscal year ending December 31, 2026.

    • Xperi corrected an error from its Q2 2026 earnings call, clarifying that historical minimum-guarantee agreements account for the low-to-mid 20% range of total revenue rather than single digits.
    • Management projects minimum-guarantee agreements to represent the mid-20% range, or slightly higher, of total revenue for FY 2026.
    • The filing was executed by CFO Robert Andersen and furnished under Item 7.01 (Regulation FD Disclosure).
  • ·Xperi

    TiVo Ads Launches Enhanced U.S. TV Viewership Data Offering, Unifying STB and ACR Data in a Single Feed

    Xperi's TiVo Ads launches an enhanced U.S. TV viewership data offering that unifies set-top box (STB) and automatic content recognition (ACR) data into a single feed, providing a more comprehensive view of TV viewing behavior.

  • ·Xperi

    Xperi at IBC 2026: Conversations, Connections and...

    Hot off the back of IFA in Berlin, the Xperi team headed to Amsterdam in the Netherlands for the annual IBC Conference and Exhibition. This...

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Perion and Xperi share across the market ecosystem.