AdTech Vendor · vs · AdTech Vendor

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Performance+ Marketplace (formerly PubNative) vs Perion

Structured technology and market comparison · 2026

Direct Feature Comparison

Performance+ Marketplace (formerly PubNative) · vs · Perion
Primary Market / Role
Performance+ Marketplace (formerly PubNative)AdTech Vendor
PerionAdTech Vendor
Platform Focus
Performance+ Marketplace (formerly PubNative)

Mobile in-app monetisation marketplace and SDK for programmatic advertising.

Perion

Omnichannel adtech platform for advertisers, agencies and publishers.

Company Size
Performance+ Marketplace (formerly PubNative)10–49 employees
Perion501–1,000 employees
Headquarters
Performance+ Marketplace (formerly PubNative)DE
PerionIL
Year Founded
Performance+ Marketplace (formerly PubNative)2014
Perion2001

Analyze all overlapping signals and tech stacks for Performance+ Marketplace (formerly PubNative) and Perion

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Comparison Analysis

What is the main difference between Performance+ Marketplace (formerly PubNative) and Perion?

When comparing Performance+ Marketplace (formerly PubNative) and Perion, both platforms operate within the Header Bidding, Connected TV (CTV) & OTT, and AdTech Vendor ecosystem. Performance+ Marketplace (formerly PubNative) is positioned as Mobile in-app monetisation marketplace and SDK for programmatic advertising, whereas Perion focuses on Omnichannel adtech platform for advertisers, agencies and publishers. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Performance+ Marketplace (formerly PubNative) and Perion?

When evaluating Performance+ Marketplace (formerly PubNative) and Perion, enterprise buyers also consider other platforms in Header Bidding, Connected TV (CTV) & OTT, and AdTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

Market Signals

Recent Market Signals & Activity: Performance+ Marketplace (formerly PubNative) vs Perion

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

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Performance+ Marketplace (formerly PubNative)

Recent Signals

No recent market signals documented for Performance+ Marketplace (formerly PubNative) in the current tracking window.

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Perion

Recent Signals

  • ·SEC APIfinancials

    6-K Financial Filing Analysis for Perion (2026-08-26)

    On August 26, 2026, Perion Network Ltd. announced via Form 6-K the acquisition of PRN, a prominent in-store retail media company. PRN maintains exclusive multi-year partnerships across major North American retail networks, significantly expanding Perion's digital out-of-home (DOOH) and retail media footprint. This strategic acquisition enhances Perion's omnichannel advertising capabilities, enabling advertisers and brands to reach high-intent consumers directly at the point of sale.

    • Perion Network Ltd. announced the acquisition of PRN, a leading in-store retail media network provider.
    • PRN brings exclusive multi-year retail partnerships across some of North America's largest retail chains.
    • The Form 6-K report was signed and formally filed by Chief Financial Officer Elad Tzubery on August 26, 2026.
  • ·AdExchangerAI

    SQREEM Appoints New CEO, Touts Behavioral Model Over LLM

    SQREEM, a behavioral intelligence company, appointed Stephen Yap as its new CEO. Yap, former CRO at Perion and a long-time Google executive, will lead the company's push to market its Large Behavioral Model (LBM) as a superior alternative to LLMs for predictive analytics. SQREEM's LBM uses state-space models to analyze behavioral correlations from real-time social media and open-web data, without relying on machine learning. The company claims this approach can generate audience personas and predict consumer behavior, citing examples like the correlation between green tea consumption and travel insurance purchases. SQREEM also demonstrated the model's practical use during the Cyclospora outbreak, helping a grocer client pivot its communication strategy based on audience insights.

    • SQREEM appointed Stephen Yap as its new CEO on September 23, 2026.
    • Stephen Yap previously served as CRO at Perion and spent nearly two decades at Google.
    • SQREEM's Large Behavioral Model (LBM) uses state-space models, not machine learning or LLMs.
  • ·Perion

    Perion Acquires PRN, a Leading In-Store Retail Media Company

    Perion acquires PRN, adding in-store media to complete the customer journey, with exclusive multi-year partnerships across some of North America’s largest retailers, for up to $12 million.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Performance+ Marketplace (formerly PubNative) and Perion share across the market ecosystem.